Performance Marketing & E-commerce Manager

Performance Marketing & E-commerce Manager

Location: Surat, Gujarat

Work Mode: Full-time | On-site

Salary: 30,000 – 35,000 per month

Experience: 1–3 years

About SUBO

SUBO is a fast-growing Indian women's Western-wear brand built for the modern woman — combining contemporary fashion, premium experience and accessible pricing.

We're looking for a Performance Marketing & E-commerce Manager who can take ownership of our complete digital growth ecosystem and drive one clear goal: profitable sales and measurable business growth.

What You'll Own

Paid Performance Marketing

* Plan, launch, manage and optimise campaigns across Meta Ads and Google Ads

* Take complete ownership of campaign strategy, targeting, creatives, budgets and performance

* Continuously test new audiences, creatives, products, offers and campaign structures

* Track and improve ROAS, CAC, CTR, CPC, CPA, Conversion Rate and overall revenue

* Identify what is working and scale winning campaigns

* Explore and manage emerging platforms in the future, including Pinterest, Snapchat, ChatGPT/OpenAI advertising and other relevant channels

Shopify & E-commerce

* Manage and optimise the Shopify backend from a conversion perspective

* Monitor the complete customer journey: Product → Add to Cart → Checkout → Purchase

* Identify and fix conversion drop-offs

* Work on product listings, collections, pricing, offers, tracking and conversion optimisation

* Coordinate with the creative, content and e-commerce teams to improve website performance

Analytics & Growth

* Monitor daily/weekly performance and prepare actionable reports

* Analyse customer behaviour and funnel performance

* Understand where money is being spent and where revenue is coming from

* Build a data-driven approach to continuously improve sales

* Work closely with the founder and internal team on growth strategy

What We're Looking For

* 1–3 years of hands-on experience in Performance Marketing / D2C E-commerce

* Strong practical experience with Meta Ads & Google Ads

* Good understanding of Shopify and e-commerce funnels

* Strong understanding of conversion tracking, pixels, GA4 and marketing analytics

* Comfortable working with numbers, dashboards and performance reports

* Ability to independently plan, execute, analyse and optimise campaigns

* Strong understanding of D2C metrics such as ROAS, CAC, CPA, AOV, CTR, CPC and Conversion Rate

* Someone who thinks beyond running ads and understands how advertising connects to actual sales

Bonus Skills

Experience with:

* Google Merchant Center / Performance Max

* GA4 & Google Tag Manager

* Shopify Analytics

* Pinterest Ads

* Snapchat Ads

* Influencer / affiliate performance marketing

* CRO & landing-page optimisation

* New-age advertising platforms and AI-driven marketing tools

The Person We Want

We're looking for someone who is hands-on, analytical and hungry to grow.

You should be someone who:

* Takes ownership rather than waiting for instructions

* Understands that sales matter more than vanity metrics

* Is comfortable testing, failing, learning and testing again

* Can work in a fast-moving startup environment

* Can look at numbers and immediately ask, Why did this happen, and what do we do next

Why Join SUBO

* Work directly with the founders

* Opportunity to build the performance marketing function from the ground up

* Real ownership over advertising budgets and growth

* Fast-paced fashion D2C environment

* Opportunity to work across Meta, Google, Shopify and emerging digital platforms

* Significant growth opportunity as the brand scales

Salary: 30,000 – 35,000/month, depending on experience and skill set.

Location: Surat, Gujarat

Work Mode: Full-time | On-site

Interested Apply through LinkedIn with your resume and a brief note about your experience managing D2C performance marketing campaigns.

SUBO — Western Wear for Everyone, Everywhere.