Job Description
Job Title: Performance Marketing & E-commerce Executive
Location: Ujjain
Experience: 2–4 Years
Employment Type: Full-Time
Job Summary
We are looking for a results-driven Performance Marketing & E-commerce Executive to manage and optimize our digital marketing campaigns and e-commerce operations. The ideal candidate will have hands-on experience with Meta Ads, Google Ads, Shopify/Woo Commerce platforms, and performance analytics. The role requires a strong focus on lead generation, return on ad spend (ROAS), and continuous campaign optimization.
Key Responsibilities
- Plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram) and Google Ads platforms.
- Manage and maintain e-commerce stores on Shopify and/or Woo Commerce.
- Monitor campaign performance, analyze data, and implement strategies to improve conversions and ROI.
- Create basic marketing creatives using Canva for advertisements, social media, and promotional campaigns.
- Track key performance metrics and prepare regular performance reports and insights.
- Conduct audience research, A/B testing, and campaign optimization to improve lead quality and conversion rates.
- Coordinate with the sales and creative teams to align marketing efforts with business goals.
- Manage product listings, promotions, and website updates on e-commerce platforms.
- Stay updated with the latest digital marketing trends, platform updates, and industry best practices.
Required Skills & Qualifications
- 2–4 years of experience in Performance Marketing and E-commerce Management.
- Strong hands-on experience with:
- Meta Ads (Facebook & Instagram Ads)
- Google Ads
- Shopify and/or Woo Commerce
- Basic proficiency in Canva for creating marketing creatives.
- Good understanding of Google Analytics, campaign tracking, and performance reporting.
- Knowledge of conversion tracking, remarketing, audience targeting, and ROAS optimization.
- Strong analytical and problem-solving skills.
- Excellent communication and reporting abilities.
Performance Targets
- Generate 20–30 qualified inquiries/leads per day.
- Achieve and maintain a minimum 3x ROAS (Return on Ad Spend) within 90 days.
- Continuously improve campaign performance, lead quality, and conversion rates.
Preferred Qualifications
- Experience with Google Analytics 4 (GA4), Google Tag Manager, and Meta Pixel.
- Understanding of customer acquisition funnels and e-commerce growth strategies.
- Experience in scaling paid campaigns while maintaining profitability.
Salary: As per industry standards and candidate experience.
Additional Information
Experience: 0 - 3 years of experience
Salary: As per Industry Standard
