Director – Performance Marketing
Location: Bangalore | Experience: 10–14 Years
Role Overview:
We are looking for a dynamic Director – Performance Marketing to lead and scale our global marketing efforts. This is a high-impact, P&L-driven role focused on driving demand generation, optimizing customer acquisition, and accelerating pipeline growth across paid and organic channels.
What You'll Do
Own Growth & Demand Generation
- Lead end-to-end performance marketing and own the marketing P&L
- Drive scalable demand generation across paid and organic channels
- Improve lead quality, conversion rates, and overall funnel efficiency
- Optimize CAC, ROI, and channel performance
Scale Paid & Organic Channels
- Manage and scale paid acquisition across Google, Meta, LinkedIn, retargeting, and affiliates
- Drive organic growth through SEO, content, and distribution strategies
- Collaborate with agency partners to ensure strong ROI
Drive Campaigns & Creative Excellence
- Conceptualize and execute high-impact, full-funnel marketing campaigns
- Oversee development of ad creatives, landing pages, and content
- Ensure sharp, differentiated, and customer-centric messaging
Experimentation & Growth Innovation
- Build and scale new growth levers across email, partnerships, webinars, and referrals
- Continuously test and unlock new acquisition channels
- Leverage AI tools for content creation, personalization, and performance optimization
Analytics & Performance Tracking
- Own key metrics: Leads, Conversion Rates, CAC, ROI
- Deliver actionable insights and regular performance reports to leadership.
What We're Looking For
- 10+ years of experience in performance marketing / growth / product-led growth roles.
- Proven track record of driving scalable growth and managing large marketing budgets.
- Strong analytical mindset with expertise in data-driven decision making.
- Deep understanding of marketing funnels, attribution, and campaign optimization.
- Exceptional leadership and stakeholder management skills.
- Ability to blend creativity with performance-driven execution.
- Adaptability to leverage emerging trends, tools, and AI in marketing.
Why Join Us
- Own a high-impact growth charter with direct business impact
- Work in a fast-paced, high-growth environment
- Opportunity to build and scale marketing at a global level
