Job Title: Performance Marketing Head / Paid Media Head / Digital Marketing Head (Real Estate)
Location: Noida
Experience: 15+ Years
Working Days: Monday – Friday
About Us
GTF Technologies is a fast-growing, creative digital agency transforming the real estate marketing space. We combine data-driven strategy, innovative thinking, and advanced technology to help brands scale and stand out. Our culture thrives on ownership, agility, and continuous growth.
Role Overview
We are seeking a dynamic and result-driven Performance Marketing Head to lead our paid media vertical, with a strong focus on real estate clients. This role requires strategic leadership, deep expertise in Meta Ads and Google Ads, and the ability to drive measurable business outcomes.
The ideal candidate will manage high-budget campaigns, lead a team of performance marketers, and collaborate across functions to deliver exceptional ROI in a fast-paced agency environment.
Key Responsibilities
Strategic Leadership & Planning
- Lead and scale the performance marketing function across Meta Ads and Google Ads.
- Develop and execute data-driven strategies aligned with client objectives, especially in the real estate domain.
- Drive campaign innovation and continuously improve performance benchmarks.
Campaign Execution & Optimization
- Oversee end-to-end campaign management across Search, Display, Video, and Shopping Ads.
- Optimize campaigns using data insights, A/B testing, and performance analysis.
- Implement advanced targeting, audience segmentation, and retargeting strategies.
Budget & Performance Management
- Manage large-scale budgets and bidding strategies to maximize ROI.
- Monitor KPIs, conversion metrics, and campaign performance regularly.
- Ensure accurate conversion tracking and attribution models are in place.
Client & Stakeholder Management
- Act as the primary point of contact for key clients.
- Present performance reports, insights, and growth strategies.
- Build strong client relationships and identify upsell opportunities.
Team Leadership & Collaboration
- Lead, mentor, and develop a high-performing paid media team.
- Collaborate with creative, content, and social teams to deliver impactful campaigns.
- Foster a culture of accountability, innovation, and continuous learning.
Market & Competitor Analysis
- Stay updated on industry trends, competitor strategies, and platform updates.
- Leverage insights to identify growth opportunities and maintain competitive advantage.
Skills & Competencies
- Expertise in Google Ads and Meta Ads (Facebook & Instagram).
- Strong understanding of real estate performance marketing (preferred).
- Advanced knowledge of campaign strategy, audience targeting, and optimization.
- Proficiency in Google Analytics, tracking tools, and attribution models.
- Strong analytical mindset with data-driven decision-making ability.
- Experience with SEO, SEM, and integrated digital marketing strategies.
- Excellent communication, presentation, and stakeholder management skills.
- Ability to manage multiple campaigns and deadlines in a fast-paced environment.
Qualifications
- Master's degree in Marketing, Communications, or a related field.
- 12+ years of experience in performance marketing / paid media.
- Minimum 5+ years in a leadership role within a digital marketing agency.
- Google Ads Certification (preferred).
- Proven track record of managing high-budget campaigns and delivering ROI.
Why Join GTF Technologies
- Work with leading real estate brands on high-impact campaigns.
- Be part of a fast-growing, innovation-driven agency.
- Competitive compensation with strong growth opportunities.
- A collaborative, high-performance work culture.
- Continuous learning and professional development support.
