Performance Marketing & CRM Executive (E-commerce)

We are looking for a Performance Marketing & CRM Executive with 6 Months to 2 Years of hands-on experience in Meta Ads, Google Ads, Shopify, WhatsApp Marketing, and Email Marketing.

This is NOT a pure CRM role. We are looking for someone who understands both paid advertising and customer retention marketing.

·      6 Months to 2 Years

·      Experience working with E-commerce/D2C brands preferred

·      Manage and optimize Meta Ads campaigns.

·      Assist in Google Ads campaign setup and optimization.

·      Monitor and improve key metrics such as CTR, CPM, CPC, CPA, ROAS, and Conversion Rate.

·      Analyze campaign performance and provide actionable insights.

·      Create and maintain UTM parameters for accurate tracking.

·      Monitor Meta Pixel, Conversion API, and Google Analytics data.

·      Manage products, collections, discounts, and promotional offers.

·      Update banners, landing pages, and product information.

·      Assist in implementing BOGO, bundle offers, and other promotional campaigns.

·      Coordinate with the design and marketing team for website updates.

·      Create and schedule WhatsApp Broadcast Campaigns.

·      Manage customer segmentation and retention campaigns.

·      Set up automation flows using Brevo (Sendinblue) and Mailchimp.

·      Execute abandoned cart, win-back, and repeat purchase campaigns.

·      Track campaign performance and optimize engagement rates.

·      Meta Ads Manager

·      Google Ads

·      Shopify

·      WhatsApp Marketing & Broadcast Campaigns

·      Brevo (Sendinblue) / Mailchimp/ Other

·      Google Analytics

·      UTM Tracking

·      CTR (Click Through Rate)

·      CPM (Cost Per 1,000 Impressions)

·      CPC (Cost Per Click)

·      CPA (Cost Per Acquisition)

·      ROAS (Return on Ad Spend)

·      Conversion Rate

·      Meta Pixel & Conversion API setup

·      Basic understanding of Shopify Apps

·      Experience with D2C/E-commerce brands

·      Strong analytical and reporting skills