Performance Marketing

Campus Sutra- Senior Executive – Performance Marketing (2-3 Years)

Job Brief

We are currently hiring a Performance Marketing Senior Executive with a successful track record to drive revenue, user acquisition and brand awareness.

Main Responsibilities of a Performance Marketing Manager

Your responsibilities will include:

·      Creating and executing a strong performance marketing strategy & execution plan

·      Developing and managing digital prospecting and remarketing campaigns

·      Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

·      Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

·      Identifying and testing new channels to continue to meet or exceed established critical metrics

·      Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

·      Bachelor's or Master degree in marketing or a related field.

·      Must have an experience into E-Commerce Industry.

·      You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.

·      You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.

·      You possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.

·      You are a highly goal-oriented individual and have excellent communication skills.

·      You are open minded, curious and a strong problem solver.