Job Title: Performance Marketing & Business Development Executive(Growth & Strategy Role)
Company: Thrivecore
Industry: Fitness | Health | Performance
Work Mode: Work From Home
Location Preference: Pune (or nearby for coordination & occasional meetings)
Experience Required: 23 Years
Employment Type: Full-Time
Fixed Salary: 3.6 LPA
Abouta Role
We are looking for a results-driven Performance Marketing & Business Development professional who understands that marketing is not just execution, it is business growth.
This role requires both hands-on marketing execution and a strategic mindset to help scale the business sustainably.
If you can think like a business owner, not just a marketer, this role is for you.
Key Responsibilities
Marketing & Growth (Core Responsibility)
SEO & Website Growth
Execute and manage:
- On-page SEO
- Off-page SEO
- Local SEO
Build and manage quality backlinks
- Improve website visibility, rankings, and organic lead flow
- Track SEO performance and take corrective actions
Social Media & Content Strategy
- Create and manage a monthly social media content calendar
- Coordinate with video editor & coaches for content execution
- Ensure content supports:
- Brand authority
- Lead generation
- Trust-building
- Focus on content that converts, not just engagement
Business Development & Revenue Support
- Handle inbound leads and ensure systematic follow-ups
- Support consultation bookings and conversions
- Improve lead quality through better targeting and messaging
Identify:
- Partnerships
- Collaboration opportunities
- New growth channels
Intern Training & Team Support
- Train and guide marketing interns
- Assign tasks, review work, and ensure learning + output
- Build discipline and structure in intern execution
- Act as a bridge between interns and founders
Strategic Business Thinking (Very Important)
- Understand how Thrivecore makes money
- Think beyond tasks and suggest:
- Growth ideas
- Funnel improvements
- Process optimizations
- Analyze what's working and what's not
- Contribute ideas to scale revenue and brand together
This role is for someone who:
- Has 23 years of real, hands-on marketing experience
- Understands SEO, content, and growth together
- Can balance execution with strategy
- Is comfortable working independently in a WFH setup
- Thinks long-term and takes ownership
Must-Have Skills
- SEO (On-page, Off-page, Local)
- Backlink building & website optimization
- Social media planning & content calendars
- Basic understanding of funnels & conversions
- Team coordination & intern training
- Strong communication & analytical skills
Good to Have
- Experience in fitness, wellness, or service-based businesses
- Knowledge of Meta ads, Google tools, or automation
- Startup or early-stage company exposure
What You'll Get
- Direct exposure to founders and business decisions
- Opportunity to build and scale systems from scratch
- High ownership, high learning environment
- Growth based on performance, not tenure
- A culture that values discipline, accountability, and results
Important Note
This is a performance-oriented role.
We value people who think about how the business grows, not just what task is assigned.
