ABOUT BRIGHTCHAMPS
BrightChamps is a global edtech company on a mission to build life-ready kids through coding, financial literacy, and communication skills. We operate across 30+ countries, impacting millions of young learners. Our growth engine runs on data, creativity, and an obsession with ROI — and we're looking for a performance marketer who lives and breathes paid media
.
ROLE OVERVI
EW
As a Performance Marketer, you will be the primary owner of our Google Ads and Meta Ads channels — from strategy and campaign architecture to daily optimization and reporting. You'll drive qualified leads and enrollments across global markets, working closely with creative, CRO, analytics, and product teams. This is a high-ownership role for someone who is equally comfortable in Ads Manager and Google Ads, and knows how to make both channels work together across the full funn
el.
KEY RESPONSIBILI
- TIES
Own end-to-end management of Google Ads accounts across Search, Display, YouTube, Performance Max, and Discovery camp - aignsBuild and scale campaigns targeting parents and students across India, Southeast Asia, the Middle East, and other key ma
- rketsConduct deep keyword research, audience segmentation, and intent mapping to maximize relevance and Quality
- ScoreImplement and optimize Smart Bidding strategies (Target CPA, Target ROAS, Maximize Conversions) across funnel s
- tagesManage Performance Max campaigns including asset group strategy, audience signals, and listing feed optimiz
- ationOwn end-to-end management of Meta Ads (Facebook & Instagram) across Awareness, Consideration, and Conversion objec
- tivesBuild prospecting and retargeting funnels using Custom Audiences, Lookalikes, Interest, and Broad targeting strat
- egiesManage campaign structures across Advantage+ Shopping Campaigns (ASC), Lead Gen, and Conversion camp
aigns
REQUI
- REMENTS
Hands-on experience managing both Google Ads and Meta Ads, with budgets of ₹50L+ per month - combinedDeep expertise in Google Search, Display, YouTube, and Performance Max c
- ampaignsStrong command of Meta campaign structures, Advantage+, Lead Gen, and retargeting
- funnelsSolid understanding of Smart Bidding (Google) and Meta's auction, delivery, and learning phase
- dynamicsExperience with Meta Pixel, Conversions API (CAPI), and post-iOS14 attribution st
- rategiesProficiency in Google Analytics 4, Google Tag Manager, and Meta Events
- ManagerStrong analytical skills — comfortable with Excel/Sheets, Looker Studio, or similar dashboardi
- ng toolsPrior experience in edtech, D2C, or subscription-based bu
- sinessesExposure to international markets (SEA, MENA
, or US)
