Performance Marketing & B2B SaaS Sales Specialist

Performance Marketing & B2B SaaS Sales SpecialistAbout haeywa

haeywa is the future of petty cash management in India, offering corporates a fully digitized and intelligent solution for managing petty cash. We simplify spend management, bring transparency to workflows, save time, and prevent revenue leakage—all while creating a seamless employee experience.

We are proud to be the first company in India to enable real-time payments and reconciliation in this space.

Why Join Us

• Be part of a high-impact fintech startup where your work directly contributes to business growth.
• Gain hands-on experience across both digital marketing and enterprise SaaS sales.
• Work closely with leadership and key stakeholders in shaping the growth strategy of an innovative fintech product.
• Enjoy a dynamic startup environment with significant opportunities for learning and career advancement.

Role Overview

We are looking for a results-driven Performance Marketing & B2B SaaS Sales Specialist to drive lead generation, customer acquisition, and revenue growth for haeywa.

The ideal candidate should have hands-on experience in performance marketing and a strong interest in B2B SaaS sales. You will be responsible for generating qualified leads through digital marketing campaigns, engaging with prospects, conducting product demonstrations, and supporting the end-to-end sales process.

Key ResponsibilitiesPerformance Marketing

• Plan, execute, and optimize paid marketing campaigns across Google Ads, LinkedIn Ads, Meta, and other relevant digital channels.
• Generate high-quality leads through performance marketing initiatives.
• Monitor and improve key marketing metrics such as CPL, CTR, CAC, ROAS, conversion rates, and lead quality.
• Manage campaign budgets and ensure maximum return on marketing investments.
• Coordinate with designers, content creators, and external agencies to develop effective ad creatives and landing pages.
• Implement retargeting, email nurturing, and lead engagement campaigns.
• Analyze campaign performance using tools such as Google Analytics, LinkedIn Campaign Manager, and CRM platforms.
• Support the management of haeywa's social media presence with a focus on engaging business decision-makers.

B2B SaaS Sales

• Engage with inbound and outbound leads to understand their business requirements.
• Conduct product demonstrations and presentations for prospective customers.
• Manage the sales pipeline from lead qualification to deal closure.
• Build and maintain relationships with finance heads, CXOs, HR leaders, and administration teams.
• Follow up with prospects and nurture opportunities through the sales funnel.
• Maintain accurate records of leads, opportunities, and customer interactions within the CRM.
• Work closely with leadership to achieve monthly and quarterly revenue targets.

Market Research & Business Growth

• Monitor industry trends, competitor activities, and emerging opportunities within fintech and SaaS.
• Gather customer feedback and market insights to improve positioning and messaging.
• Identify partnership and business development opportunities that support growth objectives.

Requirements

• 2–5 years of experience in Performance Marketing, Growth Marketing, B2B SaaS Sales, Business Development, or a related role.
• Hands-on experience managing paid campaigns on Google Ads and LinkedIn Ads.
• Strong understanding of lead generation, marketing funnels, conversion optimization, and campaign analytics.
• Experience in B2B sales, preferably within SaaS, fintech, or technology-driven businesses.
• Familiarity with CRM and marketing tools such as HubSpot, Zoho CRM, Google Analytics, LinkedIn Campaign Manager, and similar platforms.
• Excellent communication, presentation, and interpersonal skills.
• Strong analytical and problem-solving abilities.
• Self-motivated, target-driven, and comfortable working in a fast-paced startup environment.

Preferred Qualifications

• Experience in fintech, payments, expense management, or SaaS products.
• Understanding of enterprise sales cycles and consultative selling.
• Exposure to account-based marketing and lead nurturing strategies.

How to Apply

Send your resume and a brief cover letter to [Confidential Information] with the subject line:

Application for Performance Marketing & B2B SaaS Sales Specialist

Please also submit your application through the job portal.