Performance Marketing Associate Manager

Company Description:

Baheri Consultancy Pvt. Ltd. is a full-funnel digital marketing agency that specializes in innovative online marketing and web development solutions. Their 360° marketing solutions are tailored to meet the specific needs of B2B and B2C business models, offering services from display advertising to SEO, paid media, and online reputation management.

Experience: minimum 4 years of experience.

Mandatory Skills & Expertise

• Hands-on expertise in Google Ads, Meta Ads, LinkedIn Ads, media buying, branding, and performance marketing.
• Strong experience working with e-commerce brands, with Shopify experience.
• Deep understanding of Shopify backend, themes, apps, checkout flow, and integrations.
• Hands-on experience implementing and managing Google Tag Manager (GTM), Google Analytics 4 (GA4), Google Ads Conversion Tracking, Meta Pixel, Meta Events Manager, and Google Merchant Center integrations.
• Ability to independently configure and validate complete e-commerce event tracking, including Page View, View Content, Add to Cart, Initiate Checkout, Purchase, and other key conversion events.
• Experience implementing tracking for third-party checkout solutions, payment gateways, and external conversion tools such as Magic Checkout or similar platforms.
• Strong understanding of maintaining tracking accuracy when the checkout process occurs outside Shopify, including troubleshooting attribution and tracking discrepancies.
• Experience with Conversion API (CAPI), server-side tracking implementations, and event deduplication is highly preferred.
• Candidates must possess hands-on implementation experience and should be able to confidently explain and execute the complete setup process independently without relying on developers or external agencies.

Key Responsibilities (Technical & Managerial):

• Account Ownership:
• Media Planning & Strategy
• Campaign Structuring & Execution
• Performance Monitoring & Reporting
• Optimization & Result Delivery
• Competitor & Market Analysis
• Team & Cross-functional Collaboration
• Industry Awareness

Qualifications:

• Graduate, Postgraduate, or holder of a recognized diploma in Mass Media, Marketing Communication, Advertising, or a related field.
• Certifications in Digital Media, SEO, SEM, Programmatic, E-commerce, GA4, GTM, or related platforms will be an added advantage.
• Strong analytical mindset, excellent communication skills, and the ability to manage multiple accounts independently.