Performance Marketing Associate

Company Description ZAVO is building solutions for India's financially active generation, helping individuals make smarter decisions about credit, loans, and debt. The platform enables users to discover and compare credit cards, understand benefits, and apply through trusted partners. ZAVO also supports users in exploring personal loan options and managing difficult debt through a transparent loan-settlement platform that connects them directly with lenders. By bringing discovery, comparison, and debt resolution into one place, ZAVO simplifies complex financial choices. The company focuses on reducing credit-related stress and empowering users with clear, reliable information.
Role Description The Performance Marketing Associate at ZAVO will manage and optimize digital campaigns across channels such as search, social, and display to drive user acquisition and engagement. In this on-site role based in Delhi, India, the associate will analyze campaign data, track key performance metrics, and implement A/B tests to improve conversion rates and return on ad spend. The position includes coordinating with product, design, and content teams to align messaging, landing pages, and user journeys with marketing goals. The associate will also contribute to budget planning, audience segmentation, and performance reporting, ensuring that marketing activities support ZAVO's growth and brand objectives.
Qualifications

• Candidates should possess strong Communication skills, including clear written and verbal communication and stakeholder coordination.
• Candidates should possess Market Research skills, such as competitor analysis, audience insights, and data-driven decision-making.
• Candidates should possess Sales and Marketing skills, including campaign planning, funnel optimization, and understanding of digital performance metrics.
• Candidates should possess Project Management skills, including task prioritization, timeline management, and cross-functional collaboration.
• Solid analytical skills with experience using tools like Google Analytics, ad managers (e.g., Meta, Google Ads), and spreadsheets for reporting