Job DescriptionJob Title
Performance Marketing Manager
Location: Mumbai
Department: Marketing
Employment Type: Full-Time
About the Role
We are looking for a results-driven Performance Marketing Manager to lead and optimize our digital marketing campaigns across multiple paid channels. The ideal candidate will be responsible for driving high-quality leads, maximizing return on ad spend (ROAS), and improving campaign performance through data-driven strategies. This role requires hands-on experience in paid media, campaign optimization, analytics, and lead generation.
Key Responsibilities
- Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, and other digital platforms.
- Generate quality leads and admissions for various educational programs while meeting monthly targets.
- Monitor and optimize key performance metrics, including CPL, CPA, CTR, Conversion Rate, ROAS, and ROI.
- Conduct A/B testing of ad creatives, copies, audiences, and landing pages to improve campaign performance.
- Manage digital marketing budgets effectively and ensure maximum return on investment.
- Collaborate with the creative, content, and web teams to develop high-performing marketing assets.
- Work closely with CRM, WhatsApp, Email, and SMS automation tools to improve lead nurturing and conversion.
- Track campaign performance using tools such as Google Analytics (GA4), Google Tag Manager (GTM), and Looker Studio.
- Analyze campaign data, identify trends, and prepare weekly and monthly performance reports with actionable insights.
- Stay updated with the latest digital marketing trends, platform updates, and best practices to drive continuous improvement.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
- 4–7 years of experience in Performance Marketing or Digital Marketing.
- Hands-on experience managing campaigns on Google Ads, Meta Ads, LinkedIn Ads, and YouTube Ads.
- Strong understanding of lead generation, conversion optimization, attribution models, and campaign analytics.
- Proficiency in Google Analytics (GA4), Google Tag Manager (GTM), Looker Studio, and other reporting tools.
- Experience with CRM platforms and marketing automation tools.
- Excellent analytical, problem-solving, and decision-making skills.
- Strong communication and stakeholder management abilities.
Preferred Experience
- Prior experience in EdTech, Education, BFSI, or high-volume lead generation businesses.
- Google Ads and Meta Blueprint certifications are an added advantage.
Why Join Us
- Opportunity to work with a fast-growing organization.
- Exposure to large-scale digital campaigns and performance-driven marketing.
- Collaborative and innovative work environment.
- Career growth and learning opportunities.
Share CV on : 8452895753
