About the organization
Bhanzu is a Math EdTech company which has recently raised a Series B round led by Epiq Capital with participation from Z3 partners and existing investors and is rapidly scaling across geographies with online live classes and games.
Website - https://www.bhanzu.com/
Role: Performance Marketing Executive/Google Ads
Location: Bangalore, HSR Layout.
Responsibilities:
- Work on the creation, execution, and maintenance of PPC Ads campaigns in Google ads.
- Generate qualified leads according to the provided targets
- Proficiency in Keywords research and keywords competition Analysis
- Knowledge of Analytic tools like Google Analytics, Appsflyer, etc.
- Conduct A/B testing for social media and various ad campaigns
- Manage and report on budget planning/performance of ad campaigns
- Work on calculating and reporting on matters related to ad ROI, CPL, and similar parameters related to the ad campaigns
- Perform and report on ad quality analysis
- Create a campaign expense sheet on a timely basis
- Work on implementing automation techniques on emerging trends
- Execute the strategies for the formation and placement of various lead magnets on various websites and social media channels
- Create, design, execute, monitor, and analyze successful email marketing campaigns
- Execute message campaigns through automation tools
- Monitor, respond and engage with the online community daily
Qualifications:
- A Bachelor's degree is a must
- Should be ready to work from the office in Bangalore from Monday to Saturday.
- Should be good with the basics of Excel
