Performance Marketing Lead – D2C
Location: Nariman Point, Mumbai
Experience: 7–15+ Years
Industry Preference: D2C, Beauty, Fashion, Lifestyle, Consumer Brands
Role Overview
We are seeking a highly driven and analytical Performance Marketing Lead to own and scale customer acquisition, retention, and revenue growth across digital channels. This role will be responsible for developing and executing full-funnel performance marketing strategies, optimizing marketing efficiency, and driving measurable business outcomes across D2C and marketplace platforms.
Key Responsibilities:
Performance Marketing Strategy & Growth
- Develop and execute short-term and long-term performance marketing strategies aligned with business growth objectives.
- Own customer acquisition, conversion, retention, and revenue growth
- Build full-funnel marketing plans focused on maximizing ROAS, improving LTV ratios
- Identify growth opportunities, emerging trends, and channels.
Paid Media & Campaign Management
- Manage campaigns across Google, Meta, YouTube, Affiliate, Retargeting, and Programmatic platforms.
- Optimize budgets, targeting, creatives, bidding, and landing pages.
- Drive continuous experimentation and performance improvement Improvet campaign efficiency by reducing CAC and increasing ROAS.
Good to have Marketplace Performance Marketing
- Develop and execute marketplace growth strategies across Amazon etc.
- Manage marketplace advertising investments, visibility assets, promotional calendars, and search performance.
- Collaborate with marketplace account managers to maximize traffic, conversions, and sales.
Analytics & Optimization
- Track and improve ROAS, CAC, CPA, CTR, Conversion Rate, and LTV.
- Build dashboards and reporting frameworks.
- Leverage Google Analytics, GTM, attribution, and data insights for decision-making.
Experience
- 7–15+ years of experience in Performance Marketing.
- Prior experience in D2C consumer brands is mandatory.
- Experience in Beauty, Personal Care, Fashion, Lifestyle, or Premium Consumer Brands preferred.
- Hands-on experience managing large-scale digital media budgets.
- Marketplace experience across Amazon, Nykaa, Tira, Flipkart, or Myntra is highly desirable
