Performance Marketing Analyst

Job Title

Performance Marketing Analyst

Employment Type

Full-time, remote from India, working according to Saudi Arabia time.

Role Overview

We are looking for a Performance Marketing Analyst to be responsible for analyzing advertising campaign performance, monitoring the marketing agency on a daily basis, and ensuring that campaigns are running correctly in terms of targeting, cities, platforms, tracking, and cost efficiency.

This role is not limited to managing ads. It requires detailed performance analysis, identifying errors, and providing clear recommendations that help improve results and reduce acquisition costs compared to previous campaigns.

Responsibilities

• Monitor daily advertising campaigns across TikTok, Snapchat, Meta, X, and Google.
• Analyze customer acquisition campaigns and captain/driver acquisition campaigns separately.
• Track key performance indicators, including:
• Cost per app install.
• Cost per registration.
• Cost per first ride or first order.
• Cost per active captain/driver acquisition.
• Conversion rate from ad view to app install.
• Conversion rate from app install to registration.
• Conversion rate from registration to first actual usage.
• Ensure targeting accuracy by audience, city, gender, and platform.
• Verify tracking setup, links, and events across AppsFlyer, Firebase, and Google Analytics.
• Review campaign performance compared to previous campaigns and identify improvements or declines.
• Monitor monthly campaign budget consumption.
• Prepare a clear daily report covering numbers, observations, and issues.
• Provide practical recommendations such as pausing campaigns, adjusting targeting, changing cities, or reallocating budget.
• Communicate directly with the marketing agency and request adjustments or campaign pauses when issues are identified.
• Attend a weekly meeting with the marketing agency and provide a summary to management.
• Ensure that customer or captain/driver acquisition costs are lower than previous campaigns or within the targeted benchmark.

Required Qualifications

• Minimum of 5 years of experience in performance marketing analysis.
• Previous experience with mobile apps or app user acquisition campaigns.
• Strong experience using AppsFlyer, Firebase, and Google Analytics.
• Solid understanding of advertising platforms, including Meta, TikTok, Snapchat, Google, and X.
• Strong ability to read numbers and translate data into clear recommendations.
• Proficiency in Arabic and English.
• Ability to work remotely from India and follow Saudi Arabia working hours.
• Good communication skills with marketing agencies and the ability to follow up on execution.

Key Performance Indicators

• Deliver a clear daily report with a commitment rate of at least 95%.
• Identify tracking or targeting issues and report them on the same day.
• Improve acquisition costs compared to previous campaigns.
• Fully monitor daily and monthly budget consumption.
• Provide weekly practical recommendations based on data.
• Reduce advertising waste by pausing or optimizing weak campaigns.
• Ensure the accuracy of data across AppsFlyer, Firebase, and Google Analytics.
• Provide a monthly comparison between the current month's performance and previous campaigns.

Recruitment Ad Copy

We are hiring a Performance Marketing Analyst for a full-time remote position.

We are looking for a campaign performance analyst with strong experience in analyzing mobile app campaigns and monitoring daily campaign performance across TikTok, Snapchat, Meta, X, and Google.

The role includes analyzing cost per install, registration, first ride/order, and user and captain/driver acquisition, while ensuring the accuracy of targeting and tracking through AppsFlyer, Firebase, and Google Analytics. The candidate will also communicate directly with the marketing agency to request campaign adjustments when needed.

Requirements:

Minimum 5 years of experience in performance marketing analysis, preferably with previous experience in mobile apps. Proficiency in Arabic and English is required, along with the ability to work according to Saudi Arabia time.

Work type: Remote from India

Employment type: Full-time, Saudi Arabia time