Performance Marketing - Affiliate and Third Party channels

Job Title: Senior Performance Marketing Executive - Affiliates and Third party channels

Location: Koregaon Park, Pune

Company: Palmonas

Experience: 1-3 years in Paid Marketing

About Palmonas

Palmonas is a fast-growing D2C jewelry brand redefining modern demi-fine jewelry for today's generation. We combine creativity, craftsmanship, and performance-driven marketing to scale our digital presence and deliver exceptional brand experiences.

Role Overview:

We are seeking a data-driven and creative Performance Marketing Executive who will manage and optimize affiliate marketing and third-party performance channels - including Pinterest, Snapchat, Programmatic, and Affiliate Networks - to drive traffic, conversions, and brand visibility.

Key Responsibilities:

1. Affiliate & Third-Party Management

Identify, onboard, and manage affiliate partners and third-party networks.

Build and maintain strong relationships with affiliate partners to ensure optimal campaign performance.

Negotiate commission structures, media buying rates, and placements.

Track, analyze, and report affiliate performance to maximize ROI.

2. Performance Campaign Management

Plan, execute, and optimize campaigns across Affiliates, Pinterest, Snapchat, OTT, and programmatic platforms.

Set up conversion tracking, pixel integrations, and campaign analytics.

Monitor daily performance metrics and optimize campaigns for ROAS and CPA goals.

Test creatives, audience segments, and landing pages to improve campaign efficiency.

3. Analytics and Reporting

Prepare daily trackers, weekly and monthly performance reports with actionable insights.

Collaborate with creative and content teams to ensure alignment with campaign goals.

Analyze competitor campaigns and market trends to identify new growth opportunities.

Requirements:

Bachelor's degree in Marketing, Business, or related field.

13 years of experience in performance marketing or affiliate management (preferably in e-commerce or D2C).

Strong knowledge of affiliate marketing platforms, programmatic buying, and analytics tools (Google Analytics,AppsFlyer, etc.).

Proficient in data interpretation, ROI analysis, and performance optimization.

Excellent communication and negotiation skills.

Good to Have:

Experience in fashion, jewelry, or lifestyle brand marketing.

Knowledge of OTT advertising platforms (Hotstar Ads, YouTube, MX Player, etc.).

Familiarity with influencer-led affiliate programs and coupon/loyalty networks.