Performance Marketer

Company Description

At Vibe6 Digital, we are dedicated to revolutionizing industries through advanced technologies such as AI, ML, IoT, Web3, and Blockchain. Our mission is to innovate, automate, and elevate businesses with tailored solutions, including custom software, mobile applications, and decentralized systems. We aim to create a smarter, connected, and decentralized future by combining innovation and expertise. With a focus on digital transformation, we deliver scalable and high-performance solutions that help businesses thrive in an ever-changing world.

Job Title: Performance Marketing Specialist

About the Role

We are looking for a highly driven and creative Performance Marketing Specialist who can think out of the box and execute high-ROI campaigns across multiple platforms. The ideal candidate will be responsible for lead generation, campaign optimization, reporting, and scaling results.

Key Responsibilities

Paid Advertising & Lead Generation

Plan, launch, and optimize paid campaigns on:

Meta (Facebook + Instagram)

Google Ads (Search, Display, YouTube)

LinkedIn Ads

Amazon Ads

Flipkart Ads

Develop strategies to generate quality leads at the lowest cost.

Create campaign funnels, landing pages, and conversion flows.

Campaign Management

End-to-end responsibility: planning, execution, optimization, and scaling.

Track daily campaign performance and adjust based on results.

A/B testing on creatives, ad copies, audience segments, placements, landing pages.

Analytics & Reporting

Measure and report performance using:

Google Analytics

Meta/Google dashboards

Data Studio / Looker

Monitor CPI, CPL, CPA, ROAS and other KPIs.

Present weekly ROI-driven campaign reports.

Creative & Strategy Work

Collaborate with content, design, and video teams.

Develop ideas for ad creatives, hooks, and landing page messaging.

Conduct competitor research and market analysis.

Qualifications & Skills

Must-Have

14 years of hands-on performance marketing experience.

Proven success in:

Lead generation

E-commerce ads

Conversion-focused campaigns

Strong knowledge of:

Meta, Google, LinkedIn Ad platforms

Flipkart / Amazon Seller Central Ads

Excellent understanding of bid strategies, audiences, and remarketing.

Strong analytical and number-driven mindset.

Ability to think creatively and solve problems.

Location:

Indore (On-site)

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