Performance Marketer

Job Description

Superworks is expanding its digital marketing initiatives across multiple performance channels. We are looking for adata-driven Performance Marketer who can manage, optimize, and scale paid campaigns to generate high-quality leads and support business growth.

The ideal candidate should have strong experience inB2B SaaS demand generation, campaign optimization, and performance analytics. You will work closely with the marketing and sales teams to improve campaign effectiveness, test new acquisition channels, and drive measurable results through continuous experimentation and optimization.

Key Responsibilities:

Own and optimize LinkedIn Ads campaigns (1.5L+/month budget)

Manage ABM ad campaigns targeting named accounts

Scale emerging channels: content syndication, programmatic display, Reddit/Quora ads

Build and optimize retargeting campaigns across platforms

Implement and manage multi-touch attribution modeling

A/B test ad creatives, landing pages, and audience targeting

Weekly reporting: CPL, MQLs, ROAS by channel

Collaborate with marketing team on cross-platform budget allocation and strategy

Required Skills & Qualifications

23 years ofB2B Paid Marketing experience

Strong expertise inLinkedIn Ads (Lead Gen Forms, Sponsored Content, Message Ads)

Google Ads certified

Stronganalytical skills (attribution, funnel analysis, ROI tracking)

Experience managinghigh-budget ad campaigns

Proficiency inGA4, UTM tracking, and CRM integration