Performance Marketer

ABOUT THE ROLE

We are looking for a data-driven Performance Marketer to plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and Amazon Advertising. You will work directly with 200+ brand accounts across categories, driving measurable ROAS, reducing CAC, and scaling performance across marketplaces and D2C channels.

WHAT YOU WILL DO

•     Plan and manage paid campaigns across Google Ads, Meta Ads (Facebook and Instagram), and Amazon Sponsored Ads

•     Set up, monitor, and optimize campaigns for traffic, conversions, and ROAS goals

•     Conduct audience research, keyword analysis, and competitor benchmarking

•     Write and test ad copies, creatives, and landing page elements through A/B testing

•     Manage monthly ad budgets efficiently, ensuring spend is allocated toward top-performing campaigns

•     Build and present performance reports with key metrics, insights, and recommendations

•     Coordinate with content, design, and marketplace teams to align campaign assets

•     Stay updated on platform algorithm changes, beta features, and industry trends

WHAT WE ARE LOOKING FOR

•     Minimum 3 years of hands-on experience running paid campaigns on Google Ads, Meta Ads, or Amazon Ads

•     Proven track record of managing ad spends above Rs. 5L/month and delivering measurable ROI

•     Strong understanding of performance metrics: ROAS, CPC, CPM, CTR, CVR, and ACOS

•     Proficiency in Google Analytics, Meta Business Manager, and Amazon Seller/Vendor Central

•     Experience with remarketing, lookalike audiences, and funnel-based campaign strategies

•     Comfort with Excel or Google Sheets for reporting and budget tracking

•     Good communication skills to present insights to internal teams and clients

GOOD TO HAVE

•     Experience working in a marketplace growth agency or D2C brand environment

•     Familiarity with Flipkart Ads, Myntra Ads, or other Indian marketplace ad platforms

•     Knowledge of SEO and organic growth to complement paid strategy

•     Exposure to international markets such as UAE or Southeast Asia

WHY JOIN US

•     Work on live campaigns across 200+ brand accounts in diverse categories

•     Fast-paced, high-ownership environment with direct impact on client growth

•     Offices in Thanjavur, Bangalore, and Tiruppur

•     Be part of a bootstrapped agency that has grown to a 150+ person team