Job Responsibility
- Campaign Strategy & execution on Search engines like Google, Bing etc and social media channels like Facebook, Instagram, Linkedin etc.
- Responsible for understanding organizational goals.
- Responsible for contributing ideas to grow the organization business
- Proactively providing the marketing plans with the greatest amount of value- added communications
- Reports would be in the form of tables, graphs, summaries, and slides, illustrating data graphically and translating complex findings into written text.
- Conduct research and fact-finding for reports, presentations and articles.
- Monitor progress of campaigns using various reporting tools day-to-day liaison with internal team members on Campaign developments.
- Be able to clearly convey and explain search engine best practices to company.
- Detail-oriented with effective verbal, written, and visual communication skills for a variety of audiences, logical and analytical approach while interpreting the numbers.
Required Skills
Proven experience in successful Paid Media delivery
Evidence of building out a strategy, as well as successful delivery of campaign
Superior knowledge of Paid Media tools and analytics platforms.
Prior experience of using Omniture/Google Analytics for data analysis is preferred.
Minimum 3 yrs of Hands-On experience in running marketing campaigns preferably on Google Ads and Meta Business Manager.
Have a strong knowledge of digital marketing platform like Facebook ads, Google ads other PPC Channels, contextual ads, SEO
Confident communicator with excellent presentation skills
Qualification
- Bachelors degree in Marketing, Business, or a related field (Masters degree preferred).
- 4-5 years of experience in digital marketing with a focus on performance marketing.
- Proven experience in managing paid advertising campaigns across various platforms.
- Strong analytical skills and proficiency in analytics tools such as Google Analytics, Google Ads, Meta Ads and
Facebook Ads Manager,
- Adept at using A/B testing and data analysis to make data-driven decisions.
- Familiarity with conversion rate optimization best practices.
- Certifications in relevant platforms (e.g., Google Ads certification) are a must.
