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Job Description
We are seeking a talented and result-driven Digital Marketing Executive with strong expertise in Paid Marketing to join our team. The ideal candidate must have hands-on experience in managing and optimizing paid campaigns across platforms like Google Ads (AdWords), Facebook Ads, LinkedIn Ads, etc.
Experience- 3-4 Years
Salary- 25k-35k
Responsibilities
• Plan, create, execute, and monitor paid ad campaigns across various platforms (Google, Facebook, LinkedIn, etc.)
• Manage budgets, optimize ads, and achieve ROI goals
• Conduct keyword research, create ad copies, and design effective landing pages
• Perform A/B testing, monitor analytics, and adjust strategies accordingly
• Generate weekly and monthly performance reports
• Stay updated with the latest trends and updates in the digital ad ecosystem
• Collaborate with the design and content team to create ad creatives
• Recommend growth strategies and handle marketing automation (if applicable)
Required Skills & Qualifications:
• Minimum 3 years of experience in Digital Marketing with core expertise in Paid Marketing
• Proven experience managing Google Ads (AdWords), Meta Ads (Facebook/Instagram), and LinkedIn Ads
• Strong knowledge of Google Analytics, conversion tracking, and campaign optimization
• Excellent understanding of CPC, CPA, ROAS, and related metrics
• Certification in Google Ads or Meta (preferred)
• Excellent communication, analytical thinking, and reporting skills
• Strong understanding of both online and offline marketing strategies and their implementation
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