Performance Marketer

We are seeking a talented and result-driven Digital Marketing Executive with strong expertise in Paid Marketing to join our team. The ideal candidate must have hands-on experience in managing and optimizing paid campaigns across platforms like Google Ads (AdWords), Facebook Ads, LinkedIn Ads, etc.

Experience- 3-4 Years

Salary- 25k-35k

Responsibilities

• Plan, create, execute, and monitor paid ad campaigns across various platforms (Google, Facebook, LinkedIn, etc.)

• Manage budgets, optimize ads, and achieve ROI goals

• Conduct keyword research, create ad copies, and design effective landing pages

• Perform A/B testing, monitor analytics, and adjust strategies accordingly

• Generate weekly and monthly performance reports

• Stay updated with the latest trends and updates in the digital ad ecosystem

• Collaborate with the design and content team to create ad creatives

• Recommend growth strategies and handle marketing automation (if applicable)

Required Skills & Qualifications:

• Minimum 3 years of experience in Digital Marketing with core expertise in Paid Marketing

• Proven experience managing Google Ads (AdWords), Meta Ads (Facebook/Instagram), and LinkedIn Ads

• Strong knowledge of Google Analytics, conversion tracking, and campaign optimization

• Excellent understanding of CPC, CPA, ROAS, and related metrics

• Certification in Google Ads or Meta (preferred)

• Excellent communication, analytical thinking, and reporting skills

• Strong understanding of both online and offline marketing strategies and their implementation