Company Description RajamThreads is a growing brand rooted in Jaipur, India, specializing in thoughtfully designed textile and apparel products. The company blends traditional craftsmanship with contemporary design, focusing on quality, comfort, and aesthetic appeal. RajamThreads aims to build a strong direct-to-consumer presence through digital channels while maintaining a distinctive brand identity. Team members collaborate closely across design, production, and marketing to drive sustainable growth. The organization values creativity, data-informed decision making, and long-term customer relationships.
Role Description This is a full-time, on-site Performance Marketer role based in Jaipur. The Performance Marketer will plan, execute, and optimize paid marketing campaigns across platforms such as Meta, Google, and other relevant digital channels to drive measurable customer acquisition and revenue growth. Day-to-day responsibilities include setting up and managing ads, monitoring key performance metrics, conducting A/B tests, refining audience targeting, and adjusting budgets to meet return-on-ad-spend goals. The role involves collaborating with design and content teams to develop effective ad creatives, landing pages, and campaign messaging aligned with the RajamThreads brand. The Performance Marketer will also analyze campaign data, prepare performance reports, and recommend strategies to improve overall marketing efficiency and growth.
Qualifications
- Candidates should possess skills in performance marketing, including setting up and managing paid campaigns, optimizing bids and budgets, and tracking conversions across channels.
- Candidates should possess skills in analytics and measurement, such as interpreting campaign data, using tools like Google Analytics or similar platforms, and translating insights into actionable marketing decisions.
- Candidates should possess skills in creative collaboration, working with design and content teams to develop high-performing ad creatives, landing pages, and campaign messaging.
- Candidates should possess skills in marketing strategy, including audience segmentation, funnel design, and understanding of e-commerce or direct-to-consumer growth levers.
- Relevant qualifications include strong numerical and problem-solving abilities, proficiency with major ad platforms (e.g., Meta Ads, Google Ads), and familiarity with A/B testing and attribution models.
- Beneficial qualifications include prior experience in fashion, lifestyle, or consumer brands, a bachelor's degree in marketing, business, or a related field, and the ability to work on-site in Jaipur and collaborate effectively with cross-functional teams.
