Company Description Quikkred is a technology-enabled credit platform focused on transforming access to fast, reliable loans for salaried individuals across India. By combining intelligent underwriting, data-driven decisioning, and strong compliance practices, Quikkred delivers credit solutions that are quick, transparent, and tailored to modern workforce needs. Team members work at the intersection of fintech, data, and customer experience to make responsible credit more accessible. The company offers an environment where professionals can contribute to scalable products, impact financial inclusion, and grow their careers in a dynamic, mission-driven setting.
Role Description This is a full-time, on-site Performance Marketer role based in Delhi, India. The Performance Marketer is responsible for planning, executing, and optimizing paid campaigns across digital channels to drive qualified leads and customer acquisition for Quikkred's credit products. Daily work includes managing budgets, setting up and monitoring campaigns, analyzing performance data, and generating insights to improve ROI and conversion rates. The role involves close collaboration with product, data, and design teams to refine audience targeting, test creatives and landing pages, and ensure consistent messaging across channels. The Performance Marketer will also prepare performance reports, recommend growth strategies, and stay current with industry trends and platform updates to continuously enhance campaign effectiveness.
Qualifications
- Strong skills in performance marketing, including paid search, paid social, and display advertising, with a focus on lead generation and customer acquisition.
- Experience with analytics and tracking tools (e.g., Google Analytics, ad platform dashboards, conversion tracking) and comfort working with data to optimize campaigns.
- Ability to develop and execute digital marketing strategies, including audience segmentation, funnel optimization, and A/B testing of creatives and landing pages.
- Familiarity with marketing automation or CRM tools and an understanding of how performance marketing integrates with broader marketing and sales efforts.
- Strong quantitative and problem-solving skills, with the ability to interpret metrics, identify patterns, and translate findings into actionable recommendations.
- Clear written and verbal communication skills, with the ability to collaborate across product, design, and leadership teams.
- Proven ability to work in a fast-paced environment, manage multiple campaigns, and prioritize initiatives based on impact.
- Bachelor's degree in Marketing, Business, Economics, Engineering, or a related field; relevant certifications in digital or performance marketing are a plus.
- Experience in fintech, financial services, or other data-driven, regulated industries is beneficial but not required.
