Job Description

Role Overview

We are looking for a Performance Marketing Specialist with hands-on experience in managing paid advertising campaigns across Google Ads and Meta Ads. The candidate will be responsible for planning, executing, optimizing, and monitoring digital advertising campaigns to generate quality leads, conversions, and business growth.

Key Responsibilities

Plan, launch, and manage Google Ads campaigns across Search, Display, Performance Max, and YouTube.
Manage and optimize Meta Ads campaigns across Facebook and Instagram.
Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
Monitor campaign performance, budgets, CPC, CTR, CPL, CPA, ROAS, and conversions.
Optimize campaigns regularly to improve performance and ROI.
Create and test different ad copies, creatives, audiences, and landing pages.
Analyze campaign data and prepare regular performance reports.
Coordinate with content/design teams for ad creatives and marketing campaigns.
Identify opportunities to improve lead quality, conversion rates, and overall campaign efficiency.
Stay updated with the latest trends, updates, and best practices in paid advertising.

Required Skills & Experience

2-5 years of hands-on experience in Performance Marketing / Paid Advertising.
Strong practical experience with Google Ads and Meta Ads Manager.
Good understanding of lead generation, conversion campaigns, retargeting, and remarketing.
Experience with Google Analytics / GA4 and Google Tag Manager will be an advantage.
Strong analytical and data-driven approach.
Ability to manage advertising budgets and optimize campaigns based on performance.
Good understanding of digital marketing metrics such as CTR, CPC, CPL, CPA, Conversion Rate, and ROAS.

Preferred Candidate

Experience in a digital marketing agency or performance marketing environment will be preferred.
Candidates with proven experience in managing paid campaigns and achieving measurable results will be highly preferred.

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