Job Description
Job Title: Assistance Digital Marketing Manager – Performance Marketing
Location: Gurgaon
Experience: 4-5 Years
Salary: Up to ₹55,000 (In-hand)
budget: More than 15 Lakhs in Google ads
Industry: edtech preferred
Joining: Immediate Joiner Preferred
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Job Description
We are looking for a results-driven Marketing Manager – Performance Marketing with 5–7 years of hands-on experience in managing and optimizing paid media campaigns. The ideal candidate should have strong expertise in Bing Ads, Google Ads(mandatory) and Meta Ads, and a deep understanding of attribution models and conversion tracking strategies.
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Key Responsibilities
• Plan, execute, and optimize paid campaigns across Bing Ads, Google Ads, and Meta Ads
• Take complete ownership of Google Ads campaigns (mandatory expertise)
• Monitor and improve performance metrics including CTR, ROAS, CPA, and conversions
• Implement and manage attribution models and conversion tracking strategies
• Analyze campaign performance and provide actionable insights for optimization
• Manage budgets efficiently to maximize ROI
• Conduct A/B testing on creatives, audiences, and landing pages
• Coordinate with internal teams to align marketing objectives with business goals
• Prepare regular performance reports and dashboards
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Required Skills & Qualifications
• 4-5 years of experience in Performance Marketing / Digital Marketing
• Mandatory: Proven experience in executing and scaling Google Ads
• Strong working knowledge of Google Ads and Meta Ads (Facebook & Instagram)
• Hands-on experience with conversion tracking, attribution models, CTR & ROAS optimization
• Analytical mindset with strong data interpretation skills
• Ability to manage multiple campaigns simultaneously
• Excellent communication and reporting skills
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Why Join Us
• Opportunity to lead high-impact performance campaigns
• Fast-paced and growth-oriented environment
• Immediate joining opportunity
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