Description
We are seeking a skilled Performance Marketer to join our dynamic marketing team in India. The ideal candidate will have a proven track record in executing successful digital marketing campaigns that drive measurable results. You will play a key role in enhancing our online presence and driving traffic and conversions through data-driven strategies.
Responsibilities
- Develop and execute performance marketing strategies across various digital channels including PPC, SEO, AEO, GEO, email marketing, and social media.
- Analyze and optimize campaigns to improve conversion rates and maximize ROI.
- Conduct A/B testing and multivariate testing to identify the most effective marketing strategies.
- Monitor and report on performance metrics, providing insights and recommendations for continuous improvement.
- Collaborate with cross-functional teams, including content, design, and sales, to align marketing initiatives with business goals.
- Stay updated with the latest trends and best practices in performance marketing.
Skills and Qualifications
- 4-9 years of experience in performance marketing or digital marketing roles.
- Should be good with Maths and basic logical calculations, excel and AI analysis
- Proficiency in Google Ads, Facebook Ads, and other digital advertising platforms.
- Strong analytical skills with experience in using analytics tools such as Google Analytics, SEMrush, Microsoft Clarity, or similar.
- Experience in A/B testing and optimizing landing pages for better performance.
- Knowledge of SEO best practices and tools.
- Excellent communication and collaboration skills to work effectively in a team environment.
- Strong understanding of conversion rate optimization (CRO) strategies.
