Performance Marketer

Company Description

Feeding Trends is an AI-driven global platform dedicated to empowering individuals and businesses to achieve growth. By leveraging innovative technologies, Feeding Trends offers tools and resources designed to enhance productivity and create impactful solutions. The platform fosters opportunities for learning, collaboration, and scaling in a dynamic, fast-paced environment.

Role Description

This is a full-time, on-site role for a Performance Marketer at our Lucknow office. The Performance Marketer will be responsible for creating and managing digital marketing campaigns, analyzing performance metrics, optimizing advertising strategies, and driving customer acquisition. Responsibilities also include using data-driven insights to enhance campaign effectiveness, managing budgets, and coordinating with cross-functional teams to achieve marketing goals.

Preference:

Candidates currently residing in Lucknow will be given priority consideration.

Key Responsibilties

• Plan, execute, and optimize ad campaigns on Meta platforms (Facebook & Instagram)
• Manage ad budgets, bidding strategies, and audience targeting
• Analyze campaign performance and provide actionable insights
• Conduct A/B testing to improve ROI and conversion rates
• Collaborate with the creative team for ad copies, visuals, and creatives
• Track KPIs like CTR, CPC, CPA, and ROAS
• Stay updated with the latest trends and algorithm changes in Meta Ads