Performance Marketer Expert

Company Description CTA India is a leading marketing agency that unifies media, data, audience insights, and analytics to unlock business potential and drive measurable growth. The team specializes in performance marketing, web design and development, social media marketing, and influencer marketing to deliver real data, actionable insights, and tangible results. CTA India helps brands design, build, and optimize their online presence, with particular expertise in Shopify-powered web stores and targeted digital campaigns. The agency has a strong track record of achieving exceptional Return on Ad Spend (ROAS), including 14x during Black Friday and 18x for a major collection launch. Team members work on diverse ad sets, creatives, and strategies to consistently elevate clients brand visibility and long-term success.

Role Description The Performance Marketer Expert role is a full-time, on-site position based in Jaipur. This role is responsible for planning, executing, and optimizing performance marketing campaigns across multiple digital channels to drive customer acquisition, retention, and revenue growth. Day-to-day tasks include managing paid advertising campaigns (such as Meta, Google, and other relevant platforms), conducting A/B tests on creatives and audiences, and monitoring key performance metrics like ROAS, CPC, and CPA. The Performance Marketer Expert will collaborate closely with design, web development, and social media teams to align campaign strategies with landing pages, content, and brand messaging. The role also involves analyzing campaign data, generating reports, presenting insights to clients and internal stakeholders, and continuously refining strategies to improve performance and scalability.

Qualifications

• Strong expertise in performance marketing, including campaign setup, optimization, and scaling across platforms such as Facebook/Instagram Ads, Google Ads, and other paid media channels.
• Hands-on experience with data analysis and reporting, using tools like Google Analytics, Ads Manager, and other analytics platforms to track KPIs and make data-driven decisions.
• Skills in audience segmentation, conversion rate optimization, and funnel strategy to improve ROAS and overall campaign efficiency.
• Ability to collaborate with web design and development teams to optimize landing pages, user journeys, and on-site experiences for higher performance.
• Experience working with eCommerce brands (preferably Shopify-based) and understanding of online sales funnels, remarketing, and campaign scaling.
• Strong communication and presentation skills, with the ability to explain complex performance data and strategies to clients and cross-functional teams.
• Proficiency in social media and influencer marketing concepts, with an understanding of how these channels support performance-focused campaigns.
• Bachelor's degree in Marketing, Business, Economics, or a related field, or equivalent practical experience in performance marketing.
• Proactive mindset, attention to detail, and ability