Role:
Responsible for planning, executing, and optimizing paid digital campaigns to generate qualified leads, improve conversions, and achieve business growth targets.
Key Responsibilities:
- Plan and manage performance marketing campaigns across Meta Ads and Google Ads.
- Develop campaign strategies based on business and enrollment targets.
- Monitor CPL, CPA, CTR, conversion rates, ROAS, and lead quality.
- Continuously optimize campaigns, budgets, audiences, creatives, and bidding strategies.
- Conduct A/B testing of ads, audiences, landing pages, and campaign structures.
- Analyze campaign and funnel performance to identify growth opportunities.
- Coordinate with the Sales, Marketing, Design, and Content teams to improve lead conversion.
- Prepare regular performance reports with actionable insights and recommendations.
- Conduct competitor and market analysis to identify new campaign opportunities.
- Stay updated with the latest performance marketing tools, trends, and platform changes.
Required Skills:
- Strong hands-on experience with Meta Ads and Google Ads.
- Good understanding of performance metrics and conversion funnels.
- Strong analytical and data-driven decision-making skills.
- Experience in lead generation and campaign optimization.
- Knowledge of Google Analytics, GTM, and tracking tools.
- Good understanding of ad creatives, copy, targeting, and landing pages.
- Strong communication and problem-solving skills.
Experience:
- 3–4 years of relevant Performance Marketing experience, preferably in EdTech.
Work Location: In Person
