Performance Marketer (D2C Expert) - Onsite, Lucknow

Company Description

ePatang is a full-stack advertising and performance marketing agency specializing in revenue-focused digital growth for brands across India and internationally. Established in 2019 in Lucknow, ePatang has grown into a team of 50+ experts catering to over 500 brands with services such as social media management, paid ads, branding, influencer marketing, SEO, and more. Known for transparent communication and affordable, startup-friendly packages, ePatang is a trusted growth partner that delivers measurable results. Committed to supporting businesses of all sizes and industries, ePatang remains focused on driving sustainable growth and success in the digital landscape.

Role Description

This is a full-time, on-site role for a Performance Marketer (D2C Expert) based in Lucknow. The Performance Marketer will be responsible for planning, executing, and optimizing performance marketing strategies for Direct-to-Consumer (D2C) brands. Responsibilities include managing paid campaigns across various platforms, analyzing key performance metrics, devising ways to optimize ad spend, delivering measurable results, and collaborating with cross-functional teams to ensure alignment with marketing objectives.

Qualifications

• Proficiency in Paid Advertising Platforms such as Google Ads, Meta Ads, and other ad networks
• Strong skills in Performance Analysis, Budget Optimization, and Conversion Rate Optimization
• Experience with Social Media Marketing, Content Strategy, and Influencer Marketing
• Strong analytical and problem-solving skills with expertise in data-driven decision-making
• Exceptional communication and collaboration skills
• A proactive mindset with the ability to take ownership of campaigns and achieve measurable growth
• Bachelor's degree in Marketing, Business, or a related field
• Prior experience in D2C marketing is a strong plus