Performance Marketer

Company Description

CreditSea is one of India's Top 5 Unsecured Personal Loan Providers, with a turnover exceeding ₹150 Crores- and we're just getting started.

We are a fast-growing digital lending platform built to make personal finance simpler, faster, and more accessible for every Indian. Our 100% paperless, technology-driven process ensures that borrowers get instant loan approvals without the complexity of traditional banking.

Role Overview

We are looking for a data-driven and results-oriented Performance Marketer to join our growing marketing team. In this role, you will be responsible for planning, executing, and optimizing paid digital campaigns across multiple platforms- with a sharp focus on driving quality leads, improving conversion rates, and maximising return on ad spend.

If you live and breathe data, love optimizing funnels, and know exactly what's causing leakage- we want to hear from you.

Role Details

Designation: Performance Marketer

Department: Marketing

Location: Noida Sector 63, Uttar Pradesh

Employment type: Full time | On- site

Compensation: 3.60- 6.00 LPA

Key Responsibilities

• Plan and execute performance marketing campaigns across Google, Meta, and other digital platforms
• Set up and manage tracking via Google Tag Manager (GTM) and GA4 to monitor user behaviour and campaign performance
• Configure and manage Meta Pixel and CAPI (Conversions API) for accurate event tracking and audience targeting
• Monitor and optimize key metrics including CPM, CPC, CTR, ROAS, and CAC on a daily and weekly basis
• Conduct in-depth funnel analysis to identify drop-off points and implement strategies to plug funnel leakages
• Build and maintain end-to-end tracking systems to ensure clean, reliable data flow across all campaigns
• Leverage AI-based automation tools to enhance campaign efficiency, bidding strategies, and reporting workflows
• Collaborate with design, content, and product teams to align creatives and landing pages with campaign goals
• Prepare performance reports and present insights and recommendations to stakeholders

Who we are looking for

• Prior hands-on experience in performance marketing is a must
• Proficiency in Google Tag Manager (GTM) and GA4
• Strong working knowledge of Meta Pixel & Conversions API (CAPI)
• Sound understanding of CPM, CPC, CTR and how to act on them
• Experience in funnel mapping and funnel leakage analysis
• Robust campaign tracking and attribution skills
• Familiarity with AI automation tools for marketing workflows
• Ability to evaluate and improve ROAS and manage CAC effectively

To Apply: Interested candidates with required experience in FinTech digital landing are encouraged to apply or send your profiles to [Confidential Information]. Please mention *Performance Marketer* in the subject line.