Job Description
Job Description
Performance Marketing Specialist
Pune, India | Full-Time | 6 Days Work From Office
AT A GLANCE
Role Performance Marketing Specialist
Experience 4–6 Years
Employment Type Full-Time
Location Pune, India
Work Mode 6 Days Work From Office (Monday–Saturday)
Reporting To Business Head
Markets India (Primary) · Dubai · International Expansion
About Us
We are a fast-growing personal transformation and coaching organisation based in Pune, helping individuals across India and international markets achieve meaningful breakthroughs in their personal and professional lives. Our programs are delivered through a structured multi-stage funnel — from introductory webinars to high-ticket immersive experiences.
Alongside our coaching vertical, we operate a D2C brand offering spiritual and wellness products — crystals, rudraksha, and healing essentials — that serve as an entry point into our broader ecosystem.
We are a young, ambitious, and high-performance team. We move fast, hold ourselves to high standards, and are deeply committed to the growth of the people we work with — both our clients and our team.
Work Culture
We believe proximity drives performance. Our team works together six days a week from our Pune office — this is not a remote or hybrid role.
• 6 Days Work From Office — Monday to Saturday
• High-ownership environment — you will be trusted to make decisions and held accountable for outcomes
• Direct access to leadership — flat structure, fast decisions, no bureaucracy
• Learning-first culture — we invest in tools, training, and exposure to cutting-edge marketing practices
• Performance is recognised and rewarded — we believe in building long-term careers for people who deliver
Role Overview
We are looking for a Performance Marketing Specialist with 4–6 years of experience who can own our paid media function end-to-end. You will manage campaigns across Meta and YouTube for both our coaching and D2C verticals, targeting audiences in India and international markets including Dubai.
This is a hands-on role. You will be responsible for strategy, execution, optimisation, and reporting — with direct support from the Business Head and a lean creative team.
Key Responsibilities
Campaign Management
• Plan, execute, and optimise paid campaigns on Meta (Facebook & Instagram) and YouTube
• Manage campaigns across two verticals — high-ticket coaching funnel and D2C wellness products
• Handle dual ad account management (primary and backup accounts) with structured warming protocols
• Run market-specific campaigns for India and Dubai with tailored messaging and creative strategy
• Manage significant monthly ad budgets with clear ROAS and CAC targets
Creative Strategy
• Develop and own the creative testing framework — new creatives tested weekly with structured hooks-first approach
• Brief video editors and graphic designers effectively to produce high-converting ad creatives
• Monitor creative fatigue proactively and rotate assets before performance drops
• Conduct regular competitor ad analysis using Meta Ad Library and research tools
Analytics & Reporting
• Track and report weekly performance metrics: CPL, ROAS, CAC, show-up rates, and funnel conversion rates
• Diagnose underperforming campaigns with a clear root-cause analysis — not just data, but actionable recommendations
• Ensure accurate tracking via Meta Pixel and Conversions API; resolve data discrepancies proactively
• Deliver weekly Monday performance reports to the Business Head
Scaling & Audience Management
• Make data-backed decisions on budget scaling — know when to scale and when to fix before scaling
• Build and manage audience architecture: cold, warm, retargeting, lookalike, and exclusion lists
• Expand campaigns into new international markets as the business grows
D2C — Wellness Products
• Run product-level campaigns for the D2C vertical across Meta and Google Shopping
• Optimise for D2C-specific metrics: ROAS, CPC, and repeat purchase rates
• Build retargeting flows from D2C buyers into the coaching ecosystem
What We're Looking For
Must-Have
• 4–6 years of hands-on Meta Ads experience with proven ownership of ad accounts
• Demonstrated track record managing significant monthly ad budgets with measurable ROAS outcomes
• Strong understanding of high-ticket funnel mechanics — webinar funnels, VSL funnels, lead-to-close pipelines
• Proficiency in Meta Business Manager, Events Manager, and Conversions API
• Experience with dual ad account management and account health maintenance
• Ability to write strong creative briefs and direct a creative team effectively
• Strong analytical skills — comfortable working with campaign data and making decisions from it
Good to Have
• Prior experience in high-ticket coaching, ed-tech, or transformation businesses
• Experience running campaigns targeting UAE or other international markets from India
• Familiarity with funnel platforms: GoHighLevel, ClickFunnels, or similar
• Knowledge of WhatsApp automation tools and how they integrate with paid funnels
• Experience with D2C product campaigns on Meta and/or Google Shopping
• Working knowledge of AI creative tools: AdCreative.ai, Foreplay, or equivalent
What We Offer
• Competitive salary commensurate with experience
• Performance-linked incentives tied to campaign outcomes
• Direct mentorship from senior leadership in a high-growth business
• Exposure to multi-market campaigns across India and international geographies
• Access to a premium AI and marketing tools stack
• Fast-track growth path — the business is scaling rapidly and we grow our people with it
• A team that takes marketing seriously and gives you the resources to do your best work
Please include:
• Your resume or LinkedIn profile
• 2–3 campaigns you have personally managed — mention the vertical, monthly budget handled, and the outcome you delivered
• A brief note on your approach to diagnosing and fixing an underperforming campaign
Applications without campaign-specific details will not be reviewed.
Pune, Maharashtra | Full-Time | 6 Days WFO
