Performance Marketer

Company: ARMA Creative Marketing Solutions

Location: Pune (Hybrid)

Experience: 2–3 Years

Job Type: Full-Time

Compensation: Competitive compensation

ARMA Creative Marketing Solutions is a creative-first growth marketing agency helping brands scale through the combination of strategy, creativity, and performance marketing.

We work with brands across FMCG, fitness, wellness, fashion, education, interiors, and lifestyle categories, helping them build strong digital identities and achieve measurable business growth.

At ARMA, we believe performance marketing is not just about running advertisements — it is about understanding consumers, building the right communication, and creating campaigns that drive real business results.

We are looking for a Performance Marketer / Media Buyer who loves understanding what makes people click, engage, and buy.

This role is for someone who enjoys working beyond just campaign setup — someone who wants to understand brands, audiences, creatives, and consumer behaviour to create campaigns that generate real results.

You will work closely with our creative and strategy teams to plan, launch, optimise, and scale campaigns for growing brands.

• Planning and managing performance campaigns across:
• Meta Ads (Facebook & Instagram)
• Google Ads
• Creating strategies focused on:
• Brand growth
• Lead generation
• Sales and conversions
• Analysing campaign performance and identifying opportunities to improve results.
• Testing different:
• Audiences
• Creatives
• Messaging
• Campaign structures
• Working with the creative team to develop ads that don't just look good but perform.
• Understanding customer journeys and improving conversion funnels.
• Preparing performance reports and sharing actionable insights.

We are looking for someone who has a strong foundation in performance marketing and enjoys taking ownership of campaign growth.

• 2–3 years of hands-on experience managing Meta Ads and Google Ads.
• Experience managing campaigns focused on sales, conversions, and measurable business outcomes.
• Strong understanding of:
• Facebook Ads Manager
• Google Ads Manager
• Pixel setup
• Conversion tracking
• Analytics and campaign reporting

• Understanding of:
• Funnel strategy
• Consumer behaviour
• Marketing psychology
• Creative testing frameworks

Candidates with experience in the following areas will be preferred:

• Experience working with D2C brands
• FMCG and e-commerce advertising experience
• Shopify advertising experience
• Experience scaling products through paid media campaigns
• Understanding of online customer journeys and conversion funnels

The digital advertising ecosystem is evolving rapidly, and we are looking for someone who actively explores new-age marketing tools.

The candidate should be comfortable using AI tools for:

• Market research
• Audience research
• Ad copy creation
• Creative ideation
• Data analysis
• Campaign insights

Knowledge of tools like:

• ChatGPT
• Gemini
• AI creative tools
• Marketing automation tools

We are looking for someone who:

• Thinks like a growth marketer, not just an ad operator
• Takes ownership of campaign performance and outcomes
• Understands that creatives play a major role in performance
• Loves testing, experimenting, and finding new growth opportunities
• Keeps learning new Meta and Google advertising updates
• Wants to build brands and business growth, not just run campaigns

• Opportunity to work with multiple growing brands across different industries.
• Exposure to complete brand growth journeys — from strategy to execution.
• Collaboration with creative, content, and strategy teams.
• Freedom to experiment with new ideas and marketing approaches.
• Opportunity to grow into a Performance Marketing Lead / Growth Strategist role.

Please share:

• Brands/accounts you have managed
• Campaign experience
• Monthly ad spends handled (if applicable)
• Performance results or case studies

To Apply:

• Email your resume to [Confidential Information] 
• WhatsApp: 8933968888

At ARMA, we value practical experience, curiosity, ownership, and a growth mindset over certifications.