Candidates from Mumbai location only will be shortlisted for further process.
Experience required - 2-3 years only
Location - Ghatkopar
Time - 11am -8pm
Working days - Monday - Saturday
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Role Description This is a full-time, on-site Performance Marketer role based in Mumbai. The Performance Marketer will plan, execute, and optimize data-driven digital campaigns across channels such as search, social media, and display to drive student acquisition and engagement.
Responsibilities include managing ad budgets, tracking key performance metrics, running A/B tests, and refining targeting and creatives based on analytics. The role involves collaborating with content, product, and sales teams to align messaging and offers with program goals, as well as preparing regular performance reports and insights for leadership. The Performance Marketer will also explore new growth opportunities, experiment with innovative formats, and contribute to long-term marketing strategy.
Qualifications
- Candidates should possess skills in performance marketing, including campaign planning, media buying, and optimization across platforms such as Google Ads, Meta Ads, and other major ad networks.
- Candidates should possess analytical skills such as data interpretation, funnel analysis, A/B testing, and the use of tools like Google Analytics or similar reporting platforms.
- Candidates should possess digital marketing skills including social media advertising, search engine marketing, remarketing, and lead generation tactics.
- Candidates should possess skills in marketing strategy, including audience segmentation, positioning, and conversion-focused communication.
- Candidates should possess strong communication and collaboration skills, with the ability to work closely with cross-functional teams and present insights clearly to stakeholders.
- Relevant qualifications such as a bachelor's degree in marketing, business, analytics, or a related field, and 2–3 years of experience in performance marketing, preferably in edtech or consumer internet brands.
- Beneficial skills include familiarity with marketing automation tools and CRM systems, experience in scaling campaigns, and an interest in chess or youth-focused education products.
