Performance marketeer

About the Role

Mayskin is looking for a hands-on Performance Marketer to manage and scale our digital growth across Meta, Google, and marketplaces (Amazon, etc.).

This is an in-house role focused on performance strategy, execution, and optimisation - not just reporting. You'll work closely with the founder and creative team to drive efficient customer acquisition and revenue growth.

We're looking for someone who understands D2C beauty/skincare performance dynamics, creatives, funnels, and marketplace growth.

Key Responsibilities

Performance Marketing (Meta & Google)

Plan, launch, and optimise campaigns across Meta Ads and Google Ads

Build and manage full-funnel structures (TOF/MOF/BOF)

Test creatives, audiences, hooks, and offers systematically

Monitor and improve key metrics (CPA, ROAS, CTR, CVR)

Scale winning campaigns while maintaining efficiency

Marketplace Advertising & Growth

Manage and optimise Amazon Ads and marketplace performance

Improve product visibility, rankings, and conversions

Coordinate listings, keywords, and promotional strategies

Track marketplace KPIs (ACOS, TACOS, sales share)

Analytics & Optimisation

Analyse campaign and marketplace performance data

Identify growth opportunities and inefficiencies

Build dashboards and performance reports

Recommend budget allocation and scaling strategies

Creative & Funnel Collaboration

Work with the content/creative team on:

Ad angles

Messaging

Landing page alignment

Translate performance data into creative direction

What We're Looking For

• 25 years experience in performance marketing (D2C preferred)

Hands-on expertise in:

• Meta Ads
• Google Ads
• Amazon Ads / marketplace ads
• Experience in beauty, skincare, or personal care category strongly preferred

Strong understanding of:

• Conversion funnels
• Creative testing
• CAC / ROAS optimisation
• Marketplace growth levers
• Data-driven decision making ability

Location Requirement

• Based in Pune
• Comfortable working in-office with the core team