About The Role:
As a Performance Marketing Manager, he/she will own the end-to-end digital growth engine for IndoBevs brands across paid media/ sponsored campaigns, consumer acquisition, retention, and analytics. He/she will work closely with brand, creative, and sales teams to execute high-impact campaigns that deliver measurable business outcomes.
This role requires a mix of analytical thinking, experimentation, creative strategy, and execution excellence.
Key Responsibilities:
Performance Marketing & Growth
- Plan, execute, and optimize paid campaigns across Meta, Google, YouTube, programmatic, and emerging digital platforms.
- Drive consumer acquisition, engagement, and online/offline conversions.
- Scale campaigns while maintaining target CAC, ROAS, and conversion efficiency.
- Build full-funnel growth strategies across awareness, consideration, and conversion stages.
Campaign Management
- Manage media budgets and allocation across channels.
- Continuously monitor campaign performance and optimize creatives, audiences, placements, and bidding strategies.
- Run A/B tests across creatives, landing pages, and targeting cohorts.
Analytics & Reporting
- Track and analyse KPIs including ROAS, CAC, CTR, CPM, LTV, retention, and conversion rates.
- Create dashboards and weekly/monthly performance reports with actionable insights.
- Use data to identify growth opportunities and improve marketing effectiveness.
Consumer & Audience Insights
- Develop audience segmentation strategies using behavioural and demographic insights.
- Collaborate with brand teams to translate consumer insights into high-performing campaigns.
- Monitor digital trends, competitor activity, and emerging growth channels.
Cross-functional Collaboration
- Work closely with creative, content, influencer, brand, and trade marketing teams.
- Coordinate with agencies and platform partners for campaign execution and optimization.
- Support new product launches and seasonal campaigns with integrated digital strategies.
Experience: Experience in alco-bev, food & beverage is mandatory.
Knowledge of marketing automation, CRM journeys, or retention marketing preferred.
Skills
- Hands-on expertise in:
- Meta Ads Manager
- Google Ads
- Google Analytics (GA4)
- Google Tag Manager
- YouTube Ads
- Performance reporting tools
