Performance Lead Generation Specialist (Paid Ads + Outbound)

Job Title: Performance Lead Generation Specialist (Paid Ads + Outbound)

High-Growth Digital Marketing Agency

About Us

We are a fast-growing, AI-powered digital marketing agency working deeply with Family Entertainment Centers (FECs), Health & Wellness brands, Schools, and Daycare Centers.

We don't sell vanity metrics - we sell clients at $3,500/month retainers.

We are looking for a hands-on Lead Generation Specialist who can own the pipeline end-to-end and is motivated by results and incentives, not just hours.

Your Mission

Generate qualified leads that convert into $3.5K/month clients

Book high-quality discovery calls consistently

Work across paid ads + outbound channels

Key Responsibilities

Paid Lead Generation

• Plan, launch, and optimize campaigns on:

• Google Ads

• Meta (Facebook & Instagram)

• LinkedIn Ads

• Create lead-gen funnels:

• Ad → Landing page → Form → CRM

• Optimize CPL, lead quality, and booking rates

Outbound Lead Generation

• Build and manage outbound systems using tools like:

• Apollo.io (or similar)

• Chrome extensions / scrapers

• Email + SMS tools

• Responsibilities include:

• Scraping and qualifying lead lists

• Sending cold email sequences

• Sending SMS follow-ups

• Managing replies and booking calls

• Ensure high deliverability and compliance

Industry Focus

You will primarily generate leads for:

• Family Entertainment Centers (indoor play zones, trampoline parks, etc.)

• Health & Wellness brands (fitness, physio, wellness centers)

• Schools & Daycare Centers

(Industry experience here is a BIG plus)

What Success Looks Like

• Consistently booking qualified sales calls

• Helping close 3 - 5 clients/month at $3.5K retainers

• Improving lead quality month-over-month

• Owning lead gen performance like a business owner

This role is designed for someone who wants to earn significantly more by performing better.

Must-Have Skills

• Proven experience in lead generation for services

• Strong understanding of:

• Paid ads (Google, Meta, LinkedIn)

• Cold email & SMS outreach

• Experience with tools like Apollo.io (or alternatives), CRM system, and Data scraping tools

• Ability to think in terms of ROI, CAC, and conversions

• Comfortable working with targets and accountability

Nice-to-Have (Big Plus)

• Experience selling high-ticket services ($2K–$5K retainers)

• Experience in FEC, education, or wellness industries

• Experience working with agencies or founders directly

• Familiarity with AI tools for lead gen or personalization

Who This Role Is NOT For

Someone who only runs ads and stops there

Someone uncomfortable with targets or incentives

Someone who needs heavy hand-holding