Performance & Growth- Senior Executive

Role Overview

Honasa Consumer Limited is seeking a data-driven Growth & Validation Lead to drive our product-market fit initiatives. In this role, you will be responsible for scientifically validating new product concepts before they enter full-scale development. You will operate at the intersection of Performance Marketing, Rapid Prototyping, and Consumer Insights, utilizing live market tests to determine the viability of new launches.

Key Responsibilities

Rapid Prototyping & Web Development:

-Design and deploy high-fidelity landing pages for unreleased products using low-code/no-code platforms (Shopify, Unbounce, Webflow).

- Ensure all test pages offer a seamless user experience (UX) optimized for mobile conversion.

Performance Marketing Execution:

-End-to-end management of Meta (Facebook & Instagram) ad campaigns to drive targeted traffic to validation pages.

-Implement precise audience targeting strategies to test product appeal across different consumer cohorts.

Creative Strategy & Hook Analysis:

-Conceptualize and test marketing hooks: Collaborate with design teams to create diverse ad creatives that test specific value propositions (e.g. Clinical Efficacy vs. Natural Ingredients).

-Creative Performance Analysis: Analyze ad metrics to understand why specific creatives perform better. dissect winning hooks(visuals, headlines, and opening frames) to inform the final product positioning and packaging claims.

Data Analysis & Reporting:

-Monitor key performance indicators (KPIs) including Click-Through Rate (CTR), Cost Per Add-to-Cart (CP-ATC), and Conversion Rate.

-Translate raw campaign data into actionable Go/No-Go recommendations for the NPD team, ensuring resources are allocated only to high-potential concepts.

Ideal Candidate Profile

The Agile Marketer: You possess a unique blend of technical marketing skills and the ability to execute rapidly. You are comfortable building landing pages and launching campaigns independently within tight timelines.

The Analytical Strategist: You go beyond vanity metrics. You understand the relationship between ad creative, landing page congruency, and purchase intent.

The Consumer Psychologist: You understand the nuances of digital consumer behavior. You can analyze ad comments and engagement to decode consumer sentiment regarding new product ideas.

Qualifications & Skills

Experience: 2 - 4 years in Performance Marketing, D2C Growth, or Digital Strategy.

Platform Expertise: Advanced proficiency in Meta Ads Manager (campaign structure, A/B testing, and reporting) is mandatory.

Technical Skills: Hands-on experience with page builders (Shopify, Unbounce, or similar) and analytics tools (Google Analytics 4, Excel).

Creative Acumen: Strong ability to analyze ad creatives and script high-converting hooks. Experience working with design tools (Canva, Figma) is a strong advantage.

Industry Knowledge: Prior experience in the Beauty & Personal Care (BPC) sector or fast-paced D2C environments is preferred.