Performance & Growth Marketing Manager - Premium/Luxury Fashion Brands

Company Description Crepdog Crew is a curated destination for the most sought-after sneakers, international hype brands, hand-picked streetwear labels, and specialized cleaning products. The company focuses on delivering premium and luxury fashion experiences to a style-conscious community. With an emphasis on authenticity and exclusivity, Crepdog Crew offers a carefully selected range of products that reflect global streetwear culture. The team values creativity, innovation, and a strong understanding of fashion trends, making it a dynamic environment for professionals passionate about premium and luxury fashion brands.

Role Description The Performance & Growth Marketing Manager for Premium/Luxury Fashion Brands is a full-time, on-site role based in Saket. This role is responsible for designing and executing growth marketing strategies across digital channels to drive customer acquisition, retention, and revenue for premium and luxury fashion lines. Day-to-day tasks include managing performance marketing campaigns, optimizing paid media, tracking KPIs, and using web and marketing analytics tools to measure effectiveness and inform strategy. The role involves collaborating with cross-functional teams on campaign planning, content, and promotions, as well as overseeing marketing automation workflows to enhance personalization and lifecycle marketing. The manager will also handle project timelines, coordinate with internal and external stakeholders, and continuously test and refine initiatives to improve ROI.

Working Days : Monday - Saturday

Working Hours : 11am-8pm

Qualifications

• Candidates should possess strong Growth Marketing skills with experience in performance-based campaigns for premium or luxury fashion, streetwear, or consumer brands.
• Candidates should possess Marketing Analytics and Web Analytics skills to interpret data, track KPIs, build dashboards, and translate insights into actionable strategies.
• Candidates should possess Project Management skills to plan, execute, and oversee multiple campaigns, manage timelines, and coordinate cross-functional teams.
• Candidates should possess Marketing Automation skills, including experience with CRM platforms, automated journeys, and segmentation to support lifecycle and retention marketing.
• Strong understanding of digital marketing channels (paid social, search, display, email), and experience with A/B testing and optimization.
• Excellent written and verbal communication skills, with the ability to present data-driven recommendations clearly to stakeholders.
• Demonstrated interest in sneakers, streetwear, and premium/luxury fashion, with awareness of global and local market trends.
• Bachelor's degree in Marketing, Business, Communications, or a related field; relevant certifications in digital marketing or analytics are an advantage.