Performance & Digital Marketing Intern

Performance & Digital Marketing Intern

Employment Type: Internship (6 months, with potential full-time conversion)

Starting Date: Immediately

Location: Kala Ghoda, Fort, Mumbai

Stipend: 7,000 per month

• SDS by KUSHAL SHAH is a men's luxury brand specializing in Prt, Couture, and Bespoke.

• We focus on refined design aesthetics, craftsmanship, and service, creating a seamless balance between luxury and contemporary style.

• Rooted in an edgy yet timeless design philosophy, our collections reflect an evolving yet consistent creative vision.

• Our parent company, Sheetal, has been a pioneer in Indian fashion retail for over 50 years.

• Industry icons such as Hemant Trivedi, Manish Malhotra, and Aki Narula began their creative journeys at SDS before launching their own labels.

• Bachelor's degree or currently pursuing studies in Digital Marketing, Performance Marketing, Marketing Analytics, Business Administration, E-commerce, or Luxury Brand Management.
• Prior education or experience in Fashion, Retail, or Luxury is preferred.
• At least one prior internship in Digital or Performance Marketing is required.
• Strong understanding of campaign metrics, KPIs, and marketing analytics tools.

• Plan, execute, and optimize paid campaigns across Meta Ads (Facebook, Instagram), Google Ads (Search, Display, Shopping, Video), and YouTube Ads.
• Build and manage campaign structures, define budgets, track pacing, and ensure consistent optimization.
• Conduct A/B testing for ad creatives, copies, and landing pages to improve performance metrics (CTR, CPC, ROAS, CVR).
• Manage and expand audience segmentation, including remarketing, lookalike, and interest-based targeting.
• Ensure ad creatives and copy align with ongoing brand campaigns, product drops, and launches.
• Coordinate with design and content teams for timely execution of visuals, videos, and messaging for campaigns.

• Set up, monitor, and manage Google Search, Display, and Shopping campaigns to drive traffic and sales.
• Conduct keyword research, write optimized ad copies, and continuously track campaign performance.
• Implement on-page and off-page SEO strategies to enhance visibility and keyword rankings.
• Optimize product pages, metadata, and image tags for search performance.
• Manage Google Merchant Center, resolve feed errors, and ensure product visibility across search and shopping networks.

• Manage analytics systems using Google Analytics 4 (GA4), Google Tag Manager (GTM), and Meta Pixel for accurate performance tracking.
• Utilize Microsoft Clarity to analyze heatmaps and user behavior for CRO improvements.
• Compile weekly and monthly performance reports covering ROI, CTR, conversion rates, and ad efficiency.
• Conduct funnel analysis to identify drop-offs and assist in improving conversion paths.
• Present data-backed insights and recommendations to improve campaign performance.

• Manage and optimize product listings, descriptions, and collections on Shopify in alignment with ongoing marketing campaigns.
• Maintain integration between Shopify, Google Merchant Center, and Google My Business for improved visibility.
• Track product performance and user behavior using Shopify Analytics to enhance ROI.
• Collaborate with website and tech teams to ensure site health, navigation, and CRO improvements.

• Analyze campaign results across Meta Business Suite and Google Analytics to evaluate paid and organic impact.
• Build data dashboards to summarize engagement, reach, and conversion data.
• Monitor marketing attribution models to understand customer journeys and optimize spend distribution.
• Apply learnings from reports to refine targeting, creative, and audience mix.

• Manage YouTube Studio by optimizing video titles, thumbnails, and descriptions for visibility.
• Track key metrics such as watch time, CTR, and retention rate.
• Coordinate with design teams for video creatives and ad placements that align with campaign goals.
• Support YouTube Ads setup, targeting, and reporting.

• Conduct competitor analysis to study ad strategies, targeting, keywords, and messaging.
• Research new tools, ad formats, and automation updates across Meta, Google, and Shopify.
• Benchmark SDS's performance within the luxury fashion and retail landscape.
• Identify upcoming trends in AI marketing, analytics tools, and automation software.

• Work closely with Social Media, PR, and Design teams to align paid and organic strategies.
• Coordinate with external agencies, vendors, and influencers for digital collaborations.
• Maintain structured workflows and cross-team communication for seamless execution.
  

Proficiency or familiarity with:

• Meta Business Suite / Ads Manager
• Google Ads (Search, Display, Video, Shopping)
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Google Merchant Center & Google My Business
• Microsoft Clarity (Heatmaps & Behavior Analysis)
• Shopify Admin Panel
• YouTube Studio / YouTube Ads
• Canva / Adobe Creative Suite (Photoshop, Premiere Pro, After Effects, Illustrator)
• Figma (for creative and layout coordination)
• Excel / Google Sheets (for performance tracking & reporting)

• Minimum one prior internship in Digital or Performance Marketing.
• Familiarity with paid media ecosystems (Meta, Google) and marketing attribution.
• Analytical mindset with strong skills in data interpretation and performance optimization.
• Basic creative understanding to align visuals with campaign tone and objectives.
• Excellent communication, organizational, and reporting skills
• Prior education or experience in Luxury, Fashion, or Retail is preferred.

Interested candidates can send their resumes and portfolios to:

[Confidential Information]

+91 7021977978