Performance Creative Strategist (Affiliate Media Buying)

Title: Performance Creative Strategist (Affiliate Media Buying)

Location: Bangalore / Onsite

About Us

We're a performance-driven affiliate media buying company scaling offers across paid traffic channels (Meta, TikTok, Native, Google).

Creative is our main growth lever not branding, not pretty ads.

We're looking for a Performance Creative Strategist who understands why ads work, not just how they look.

The Role

You'll own the thinking behind the ads.

Your job is to:

Research audiences, competitors, and offers

Develop angles, hooks, and messaging frameworks

Create clear creative briefs for designers/editors

Analyze creative performance and iterate fast

Work closely with media buyers to scale winners

You will not be designing or editing ads.

You will be deciding what gets made and why.

What You'll Do

Break down winning competitor ads and funnels

Develop testable creative angles and hypotheses

Write hooks, opening frames, and messaging direction

Build structured creative briefs (daily/weekly)

Analyze performance data (thumbstop, hold rate, CPA)

Continuously refine creative strategy based on results.

What We're Looking For

Must-haves

Strong understanding of direct response marketing

Experience with performance ads (Meta / TikTok / Native preferred)

Ability to explain why a creative works

Comfort working with data and performance feedback

Clear written communication and structured thinking

Nice-to-haves

Background in media buying or copywriting

Experience in affiliate marketing, lead gen, or DTC

Familiarity with creative testing frameworks

Understanding of ad fatigue and scaling dynamics

This Role Is NOT For You If

You focus on branding, storytelling, or aesthetics

You need perfect designs to feel comfortable

You don't like fast testing and constant iteration

You can't prioritize ideas or defend them with logic

What You'll Get

• Direct impact on profitable ad spend
• Health Insurance
• Clear ownership and accountability
• Fast feedback loops (no guessing)
• Opportunity to scale offers aggressively
• Growth into a lead creative or pod-level role