Company Description
BioFrost is redefining pain relief in India by introducing its first range of natural cold therapy products inspired by the science of cryotherapy. Designed to cater to the modern population, BioFrost's mess-free and effective solutions provide fast-acting and targeted relief, helping individuals overcome pain as a barrier to performance and productivity. Backed by proven cryotherapy principles and trusted by physiotherapists and sports experts, BioFrost products use natural, clean formulations that are non-greasy, stain-free, and odorless. Our product line, including gels, sprays, and roll-ons, empowers India to embrace a more active and pain-free lifestyle.
BioFrost is looking to hire an aggressive, outcome-driven Performance Marketing Manager
whose primary mandate is revenue growth through paid media. This is a hands-on,
ownership-heavy role for someone who thinks like an entrepreneur, not a service vendor.
You will be responsible for designing, executing, and scaling full-funnel performance
marketing strategies across multiple platforms, while owning attribution, tracking, and
marketing operations end-to-end.
This role sits at the intersection of growth strategy, paid media execution, analytics, and
content direction.
Key Objectives
- Drive profitable and scalable sales growth through paid advertising, especially on
- Amazon, Blink it and other marketplaces and quick commerce platforms
- Build and optimize a full-funnel advertising system (Awareness → Consideration →
- Conversion → Retention)
- Own tracking, attribution, and backend marketing infrastructure
- Actively guide content creation required for performance marketing
- Support organic social media execution to strengthen top-of-funnel
- Responsibilities
1. Paid Performance Marketing (Primary Responsibility)
You will plan, execute, optimize, and scale ads across the following platforms:
- Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display)
- Flipkart Ads
- Quick Commerce Ads (Blink it and similar platforms)
- Meta Ads (Facebook & Instagram)
- Google Search, Google Display Network, YouTube Ads
- Key responsibilities:
- Media planning and budget allocation across platforms
- Campaign structuring (TOF / MOF / BOF)
- Creative testing frameworks (angles, hooks, formats)
- Scaling winning campaigns while maintaining efficiency
- Continuous optimization for CAC, ROAS, and volume
2. Full-Funnel Strategy & Growth Thinking
- Design and implement a through-the-funnel ad strategy, not just conversion ads
- Define audience segmentation across:
- Cold audiences
- Retargeting (website, video views, social engagement)
- High-intent marketplace traffic
- Align messaging by funnel stage (education → trust → urgency → conversion)
- Coordinate paid + organic + marketplace presence into one coherent system
3. Analytics, Tracking & Marketing Operations
You will own the backend infrastructure required for reliable performance marketing:
● Setup and maintenance of:
- Meta Pixel
- Google Analytics (GA4)
- Google Tag Manager
- Conversion APIs (where required)
- Event tracking
- Attribution understanding across D2C website and marketplaces
- Dashboarding and reporting for decision-making
4. Creative & Content Direction
Since creatives are a big part of performance, you will have to provide your inputs and direction
on the creative direction.
5. Organic Social Media Management (Secondary Responsibility)
Whom We're Looking For
Must-Haves
- 3–6 years of hands-on performance marketing experience
- Strong experience running Amazon, Blinkit, Meta, and Google Ads at scale
- Proven ability to drive direct sales, not just traffic
- Strong understanding of funnel-based marketing
- Comfortable with numbers, dashboards, and experimentation
- Execution-oriented, fast-moving, and accountable
Good to Have
- Experience with D2C, FMCG, wellness, fitness, or healthcare brands
- Marketplace advertising experience (Amazon / Flipkart)
- Entrepreneurial or startup background
- Experience scaling budgets aggressively while maintaining efficiency
Mindset Fit
- Aggressive but data-driven
- Ownership mentality
- Not afraid to test, fail fast, and iterate
- Thinks like a business owner, not an agency account manager
Key Performance Indicators (KPIs)
Revenue & Efficiency
- Revenue attributed to paid media
- ROAS (by platform and blended)
- Customer Acquisition Cost (CAC)
- Contribution margin from paid channels
Funnel Performance
- ACOS, TACOS, ROAS
- Cost per click (CPC)
- Cost per add-to-cart
- Cost per purchase
- Conversion rate (CVR) by funnel stage
Scale & Growth
- Month-on-month paid revenue growth
- New customer acquisition volume
- Marketplace sales growth driven by ads
Operations & Hygiene
- Accuracy of conversion tracking
- Reporting clarity and frequency
- Platform account health
Salary Range: UPTO 9LPA.
