Company: Sierra Living Concepts
Location: Boranada, Jodhpur
Work Type: On-Site
Experience Required: Minimum 2 Years
About Sierra Living Concepts
Sierra Living Concepts is a premium solid wood furniture brand serving customers primarily across the United States and Canada. We specialize in handcrafted, customizable furniture and operate through a strong ecommerce model supported by performance marketing, SEO, email, social media, analytics, and content.
We are looking for a Performance Marketing Specialist who can take ownership of paid acquisition, especially Google Ads, and make decisions based on data, profitability, and customer intent.
Key Responsibilities
- Manage and optimize Google Ads campaigns, including:
- Standard Shopping
- Performance Max
- Search
- Demand Gen
- Remarketing
- Conduct detailed analysis at campaign, ad group, product, keyword, and search-term level.
- Optimize campaigns for ROAS, CPA, conversion value, revenue, and profitability.
- Regularly identify:
- Wasted ad spend
- Irrelevant search terms
- Negative keyword opportunities
- High-performing products and categories
- Budget scaling opportunities
- Manage and optimize Google Merchant Center product feeds.
- Work with GA4, Google Ads conversion tracking, GTM, and attribution reports to ensure accurate measurement.
- Analyze landing-page and funnel performance and recommend improvements to increase conversion rates.
- Conduct competitor, keyword, audience, and market research.
- Prepare weekly/monthly performance reports with clear insights and recommended actions.
- Coordinate with the SEO, content, design, development, and category teams.
- Stay updated with Google Ads automation, AI-driven campaign formats, tracking changes, and ecommerce advertising trends.
Must-Have Skills
- Minimum 2 years of hands-on Google Ads experience.
- Strong experience managing ecommerce campaigns.
- Practical knowledge of Google Shopping, Search and Performance Max campaigns.
- Strong understanding of:
- ROAS
- CPA
- Conversion Rate
- CPC
- Impression Share
- Search Terms
- Match Types
- Attribution
- Working knowledge of GA4 and Google Tag Manager.
- Ability to interpret campaign data and turn it into clear actions.
- Strong Excel/Google Sheets skills.
- Good understanding of ecommerce customer journeys and conversion funnels.
- Comfortable managing budgets independently and being accountable for performance.
Good to Have
Experience with any of the following would be an advantage:
- Meta Ads
- Looker Studio / Power BI
- Google Merchant Center feed optimization
- Server-side tracking
- Conversion Rate Optimization
- SEO
- Email marketing
- High-ticket ecommerce or furniture/home décor brands
What We Are Looking For
We are not looking for someone who only knows how to launch campaigns.
We want someone who can look at a campaign and answer:
- Where are we wasting money
- Which products should receive more budget
- Why has ROAS changed
- Which search terms are actually driving qualified buyers
- What should we test next
- How can we scale without hurting profitability
You should be analytical, curious, commercially minded, and comfortable taking ownership of results.
Why Join Sierra Living Concepts
- Work on a growing international ecommerce brand.
- Manage meaningful Google Ads budgets and real revenue targets.
- Experiment with Shopping, Search, PMax, AI-driven advertising, and advanced analytics.
- Work closely with marketing, design, technology, and business teams.
- Opportunity to grow into a broader Performance Marketing / Growth Marketing role.
Location: Boranada, Jodhpur
Mode: 100% On-Site
