Perfomance Marketer

Company Description INSBIX is a global services company providing IT services, digital marketing, branding, website development, e-commerce solutions, Shopify development, and comprehensive marketing solutions to diverse clients. The organization focuses on best practices and thought leadership to help businesses overcome industry challenges and thrive. INSBIX closely follows emerging trends and insights, enabling clients to reinvent their business ecosystems and build effective digital roadmaps. The company delivers tailor-made solutions for individuals and large organizations alike, supported by continuous research on the online landscape. Its in-house team of skilled professionals collaborates to plan, create, and execute solutions aligned with each client's vision. 

Role Description The Performance Marketer role at INSBIX is a full-time, on-site position based in Palghat. The individual in this role will plan, launch, and optimize performance-driven digital campaigns across channels such as search, social media, and display advertising. Day-to-day responsibilities include managing campaign budgets, tracking key performance metrics, conducting A/B tests, and adjusting strategies to improve ROI and conversion rates. The Performance Marketer will collaborate with content, design, and development teams to align messaging, landing pages, and user journeys with campaign goals. The role also involves reporting insights to stakeholders, identifying growth opportunities, and staying updated on digital marketing trends and tools.

Qualifications

• Strong performance marketing skills, including paid search, paid social, display advertising, and remarketing.
• Experience with analytics and tracking tools, such as Google Analytics, ad platform dashboards, conversion tracking, and A/B testing tools.
• Solid understanding of digital marketing fundamentals, including campaign strategy, audience segmentation, funnel optimization, and basic SEO principles.
• Ability to work with cross-functional teams, coordinate with content and design stakeholders, and align campaigns with broader branding and marketing goals.
• Proficiency in using spreadsheets or BI tools to analyze data, interpret metrics, and prepare clear performance reports.
• Strong communication, problem-solving, and time management skills, with the ability to handle multiple campaigns and deadlines.
• Previous experience in performance marketing, preferably in an agency or multi-client environment, is an advantage.