Description
We are looking for a seasoned Pay-per-Click (PPC) expert to lead our digital marketing efforts for our Fintech and Medtech websites in India. The ideal candidate will have extensive experience in managing PPC campaigns, optimizing ad spend, and driving measurable results.
Responsibilities
- Develop and manage PPC campaigns across various platforms including Google Ads, Facebook Ads, and LinkedIn Ads.
- Conduct keyword research and selection for paid search campaigns.
- Analyze campaign performance and provide actionable insights for optimization.
- Monitor budgets and adjust bids to maximize ROI.
- Collaborate with marketing team to align PPC strategies with overall marketing goals.
- Create engaging ad copy and landing pages to improve conversion rates.
- Stay updated with industry trends and changes in PPC practices.
Skills and Qualifications
- 10-20 years of experience in PPC campaign management.
- Proficient in Google Ads, Bing Ads, Facebook Ads, and other PPC platforms.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Experience with A/B testing and optimization strategies.
- Knowledge of SEO best practices to complement PPC efforts.
- Excellent communication and teamwork skills.
- Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
