General conditions
- CLM reports pre- and post-launch to Commercial
- CLM prepares launch in the market:
- Discussion content like MSL:
1) disease awareness/unmet medical need,
2) mode of action,
3) study results of the approval studies
- Network analysis, analysis of early adopters (Veeva documentation, e.g. sentiment ladder tbd.)
- CLM discusses additionally approved Verquvo indication (one-face-to-the customer, synergies, fewer resources required) in a call
- Incentivization:
- pre-launch: qualitative, not sales-related
- post-launch: Sales Force bonus system
- Activity pre-launch max. 12 months with defined number of doctor contacts (4 - 6)
Responsibilities
- Preparation of new preparations or new indications of existing preparations
- Establishment and maintenance of sustainable relationships with regional opinion leaders (Tier 3), key accounts, physician networks, MVZs in the area; Network Analyses
- Development and implementation of a regional bidding and sales strategy in the area in cooperation with MSL, Medical, Marketing, Clear definition of responsibilities to ensure one-face-to-the-customer at TL level (TIER 3).
- Conception, organization and implementation of regional training VAs with the involvement of relevant opinion leaders
- Promote the prescription/use of CardioRenal BU products by providing scientific and application-relevant information
- Release of events
Contribution to added value of the company
- Expansion of market share and increase in sales of our products (post-launch)
- Market preparation for new pharmaceutical products and indications (pre-launch)
- Cost-conscious use of the resource CLM provided
- Building sustainable customer relationships
- Ensuring a high level of knowledge about our products.
Work relations
- Internal: Colleagues in the district or region, regional manager, sales manager, coach, marketing, MSL/medical
- External: physicians, pharmacists, opinion leaders, key accounts
Qualifications
- University degree in B.Pharmacy/ M. Pharmacy with several years of professional experience or certified pharmaceutical sales representative,
- Motivation,
- Willingness to learn,
- Good contact and communication skills,
- General mobility,
- Willingness to take responsibility for an area and a leadership role in a team,
- Knowledge of the English language,
- Basic knowledge of the processes of the hospital business as well as of the interface CLM between wholesale and hospital sectors,
- Detailed knowledge of the processes and interrelationships of the health care system in the ambulant sector,
- Commercial and medical expertise as well as knowledge of sales, sales structures and omnichannel customer support,
- Economic thinking and acting,
- Detailed specialist knowledge of the medical spectrum of our pharmaceutical products and indications.
