Partnerships Marketing Specialist

Role Purpose

Drive growth, visibility and pipeline through MathCo's strategic partner ecosystem, initially focused on Databricks and Google Cloud, by building joint GTM strategies, co-marketing programs, content, events and executive engagement initiatives that accelerate partner-sourced and partner-influenced revenue.

Key Responsibilities

• Build annual and quarterly partner marketing strategies aligned to business priorities and pipeline goals
• Develop joint GTM plans, value propositions and market positioning with strategic partners
• Identify co-selling, co-marketing and whitespace opportunities across partner ecosystems
• Lead joint demand-generation campaigns, ABM programs, webinars, roundtables and executive engagement
• Develop partner-focused content including solution briefs, POVs, case studies, customer stories and sales enablement
• Strengthen MathCo visibility across partner channels, marketplaces, events, conferences and ecosystem programs
• Drive joint thought leadership, partner awards, analyst/media opportunities and market activation
• Build partner marketing toolkits, messaging frameworks and enablement assets for Sales and GTM teams
• Manage the partner marketing calendar, campaign roadmap and cross-functional execution
• Partner closely with Partnerships, Sales, Business Units and Solutioning teams to convert ecosystem opportunities into pipeline
• Establish measurement, attribution and ROI discipline across partner marketing programs

Experience

• 5–8 years in B2B marketing, partner marketing, alliance marketing, ecosystem marketing or integrated marketing
• 2+ years working with strategic technology partners, alliances or cloud/data/AI ecosystems
• Experience building joint GTM programs, co-marketing campaigns and partner-led demand generation
• Strong cross-functional experience across Partnerships, Sales, Marketing and Solutioning

Preferred Background

• Cloud, Data, AI, Analytics or Enterprise Technology
• Technology services, consulting or enterprise software
• Experience with hyperscalers, data platforms or strategic technology ecosystems

Success Metrics

• Partner-sourced pipeline
• Partner-influenced pipeline and revenue
• Qualified opportunities generated through partner programs
• Joint campaign performance and conversion
• Strategic account / ABM engagement
• Partner event and executive engagement outcomes
• Partner channel and marketplace visibility
• Content and thought leadership engagement
• Partner marketing ROI
• Adoption of partner sales enablement assets