Partnerships Manager

Angara E-Commerce Private Limited is a luxury jewellery e-commerce company founded in the year 2007. It is a subsidiary of the American company, Angara Inc., which is headquartered in Los Angeles, California. Over the last few years, Angara has grown exponentially, establishing itself as a global leader in handcrafted colored gemstone as well as diamond jewellery. Our luxury jewellery is shipped to more than 65 countries worldwide, and has a presence in the United States of America, Bangkok, Australia, Canada, and the United Kingdom. In India, our offices are located in Jaipur and Noida.

Angara was ranked the No.1 Online Jeweller in the US in 2020 by the leading American magazine, Newsweek. We were also recognized by Newsweek as 5 Year Champion on being voted among the best online jewellers in its list of Best Online Shops for five years in a row. That's not all. Our ground-breaking innovation, Create with Angara, earned us the Business Intelligence Group's 2024 BIG Innovation Award as well as the #10 spot in Retail on Fast Company's Most Innovative Companies 2024 list. In addition to this, we secured the prestigious Bizrate Insights Circle of Excellence Award for two consecutive years as well as the Business Intelligence Excellence in Customer Service Award 2023. Better Business Bureau has rated Angara A+ for excellence in service and our Trust Pilot rating stands at 4.5 out of 5.

Angara is seeking an experienced and data-driven Digital Merchandiser to drive the optimization of our online shopping experience and maximize conversion rates. This role is essential in enhancing the presentation of our fine jewelry collection across the website, ensuring that every customer journey is seamless, engaging, and leads to successful transactions. The ideal candidate has a deep understanding of ecommerce, merchandising, and customer behavior, coupled with a passion for luxury products and storytelling.

Your job is to identify practising astrologers with an active client base, onboard them as partners, train them on the recommendation framework, and keep them consistently generating orders. An onboarded partner who never places an order is a failure. A partner generating 10 orders a month is a success. This is a field-first role. You will spend the majority of your time meeting astrologers in person at their consulting offices, at astrology associations, at events. Relationship-building is the core skill. Systems and reporting are secondary.

Key Responsibilities:

1. Partner Identification & Recruitment

• Map the practising astrologer community in your territory consulting astrologers, Jyotish teachers, astrology class instructors, online astrology educators with a local following. Build a structured target list from Day 1.
• Identify and prioritise partners with the highest prescription potential: established client base (50+ active clients), urban buyers (age 2245), regular consultation cadence (weekly or more), and credibility in the community.
• Outreach via LinkedIn, WhatsApp, astrology associations, referrals from existing partners, and in- person visits. The referral channel (existing partners recommending peers) is the most efficient activate it early.
• Attend astrology conferences, satsangs, and Vedic knowledge events in your territory. These are the highest-density venues for partner identification.
• Target: partners onboarded in PMF phase (M1M9)

2. Partner Onboarding

• Own the full onboarding process for every new partner in your territory from first conversation to first order placed.
• Conduct the partner onboarding session (in-person preferred, video acceptable): product walk- through, commission structure explanation, sub-store setup, welcome kit handover, first recommendation practice.
• Hand-deliver or courier the welcome kit prescription pad, Vedic Gems standee, laminated QR explainer card, 3 reference stone samples, branded pen, and diary. Confirm receipt before the partner is marked active.
• Ensure the partner has placed at least one test order and understands the full buyer journey
• (recommendation QR scan order delivery certificate verification) before they go live with clients.
• Update dashboard pipeline stage for every partner from Identified Contacted
• Onboarding Active within 48 hours of each milestone.

3. Partner Training

• Deliver the 6-module partner training curriculum (Navaratna foundations, IGI certification, how to read the AI engine, the recommendation conversation, commission and payout, compliance) in person for Tier 1 partners, via WhatsApp video for others.
• Conduct monthly group training sessions for new cohorts of partners in your territory batch onboarding is more efficient than one-to-one at scale.
• Identify knowledge gaps from partner feedback and order data if partners are struggling to convert clients at a specific stone or price point, that is a training issue. Fix it.
• Keep partners current on new stone arrivals, catalogue updates, IGI certification changes, and pricing adjustments. Weekly WhatsApp digest sent every Monday morning.

4. Partner Activation & Retention

• An onboarded partner who has not placed an order in 14 days is at risk. Trigger a re-engagement call within 24 hours of the 14-day mark.
• Monitor the partner pipeline dashboard daily identify at-risk partners (no order in 30 days),declining order velocity, and partners approaching Tier 2 upgrade threshold.
• Run a weekly re-engagement sequence for dormant partners personalised WhatsApp message, not a broadcast. Ask what barrier they are facing. Resolve it.
• Celebrate partner milestones first order, 10th order, Tier 2 upgrade. A personal congratulations from the leadership team matters enormously to astrologers who are new to the commercial partnership model.
• Identify and nurture the top 10% of partners in your territory (15+ orders/month) for Tier 1 invitation- only status. These are your highest-value relationships manage them personally.

5. CRM & Reporting

• Own the Dashboard tool partner pipeline for your territory every partner at the correct stage, every interaction logged, data clean at all times.
• Sign off on the monthly commission report for your territory before payouts are processed on each month. Any disputed order must be flagged and resolved before sign-off.
• Weekly territory report to Leadership partners added, partners activated, at-risk partners, top performers, barriers being encountered in the field.
• Feed field intelligence back to the product and operations team what are partners asking for that we do not currently offer What objections are coming up repeatedly in partner conversations.

6. Partner NPS

• Administer the quarterly partner NPS survey personally 3 questions, WhatsApp, 60 seconds.
• Target: partner NPS 50.
• Any partner who scores 06 (Detractor) gets a personal call within 24 hours. Understand the issue escalate if needed, and resolve within 7 days.
• Aggregate NPS feedback and present findings to leadership quarterly what is working, what is not, what needs to change in the product, platform, or programmed.