Responsibilities
- Develop and execute end-to-end event and partner marketing strategies that align with GTM priorities and revenue goals.
- Plan and manage a variety of events- owned events, trade shows, conferences, webinars, and partner activations.
- Collaborate with channel partnerships and external partners on joint marketing, co-branded content, and integrated campaigns.
- Drive multi-channel campaigns (email, social media, paid, and content marketing) to boost registrations, attendee engagement, and lead generation.
- Work cross-functionally with sales, customer success, product, and content teams to align messaging and enable follow-ups.
- Measure campaign effectiveness (MQLs, pipeline, ROI, CPL) and optimize strategies based on performance insights.
- Ensure brand consistency and quality across all event touchpoints and marketing materials.
- Manage budgets, vendor negotiations, and logistical details efficiently.
What You Will Achieve In 90 Days
- Develop a deep understanding of the GTM strategy, target audience, and partner ecosystem.
- Audit existing events, campaigns, and partner activities to identify quick wins.
- Build strong relationships across sales, customer success, and partnership teams.
- Deliver at least one new small-to-mid-scale marketing activation (webinar or co-marketing campaign).
What You Will Achieve In 180 Days
- Execute multiple high-impact partner and event marketing campaigns that directly influence pipeline growth.
- Optimize campaign performance metrics and report outcomes to leadership.
- Strengthen the brand presence through consistent and engaging event experiences.
- Establish scalable event frameworks and partner marketing playbooks for future growth.
Requirements
- Experience in B2B partnerships, event marketing, or channel marketing within SaaS or enterprise tech.
- Proficiency in platforms like HubSpot and partnership management tools.
- Skilled in analyzing data for pipeline attribution, lead quality, and ROI measurement.
- Able to communicate effectively with sales teams and executives.
- Organized and capable of managing multiple marketing initiatives simultaneously.
- Experienced in developing adaptive strategies based on data and market shifts.
This job was posted by Yakshii Kapoor from Recruiterflow.
