At JustCall, partnerships are our superpowerthey help us reach new audiences, deliver more value, and amplify our brand globally. Now, we're searching for a Partner Marketing Manager to take our Integration, Solution, and Affiliate partnerships to the next level.
This is a high-impact, strategic, and creative role where you'll:
- Own global partner campaigns end-to-endfrom lead generation to nurturing.
- Build and run co-marketing initiatives (webinars, product launches, events, co-branded content, and more).
- Empower partners with engaging content, communications, and enablement.
- Collaborate across Sales, Product, and Marketing to deliver seamless campaigns.
- Track, measure, and optimise impact with data-driven insights.
Key Responsibilities
- Partner Lead Lifecycle: Own the partner funnel end-to-end, drive TOFU lead generation, and nurture MOFU/BOFU leads into customers.
- Co-Marketing Campaigns: Plan and run joint initiatives (webinars, product launches, co-branded content, events, social media, etc.) to boost awareness and demand.
- Content & Assets: Create compelling co-branded materials (case studies, press releases, one-pagers, decks) with consistent messaging.
- Partner Enablement: Manage partner communications (newsletters, updates, training, webinars, LinkedIn Live) to educate and engage.
- Cross-Functional Collaboration: Align campaigns with Product, Sales, Marketing, and Success teams for seamless execution.
- Analytics & Reporting: Track campaign performance (leads, conversions, ROI, engagement) and optimise with data insights.
- QBRs: Conduct partner marketing business reviews.
- Tools & Platforms: Use PartnerStack, Crossbeam, HubSpot, and PRMs to scale programs and track partner-attributed leads.
- Onboarding Support: Help launch new partners with co-marketing plans, welcome kits, and promotional guidelines.
- Brand Advocacy: Represent JustCall in the partner ecosystem. Conduct events, from sourcing to execution, with proven ROI. Open to travel frequently within and outside India (10-20%).
Qualifications & Experience
- Experience & Background: 48 years in Tech Partner Marketing, with proven success in influenced revenue marketing, co-marketing efforts and partnership campaigns.
- Partner & Lifecycle Marketing: Skilled in managing partner programs, building pipeline, and driving engagement across the full partner-marketing funnel.
- Tools & Analytics: Proficient in PRM/CRM platforms (PartnerStack, Crossbeam, HubSpot, Jira) with strong ability to track performance, measure ROI, and optimise campaigns.
- Global Communication & Content: Experience running international campaigns, with excellent communication and content creation skills, plus a strong eye for branding/design.
- Collaboration & Project Leadership: Effective cross-functional collaborator with strong project management skills; able to align stakeholders, manage complex initiatives, and deliver results.
